Urban Decay Sancho Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep red shimmer [with a Metallized finish].” It’s a medium-dark, pinky-red with cool undertones and fine, fuchsia and red micro-shimmer. It had mostly opaque pigmentation, and it felt more like a Cream than a lot of the Metallized shades do, though it wasn’t as shimmery as some of the Metallized shades! The texture was lightweight, emollient but not too slippery, and was comfortable to wear. On me, this shade wore well for five and a half hours and was lightly hydrating. MAC Rolling Red (LE, $25.00) is more muted (95% similar). Estee Lauder Intense Emotion (P, $32.00) is warmer (95% similar). MAC Authentic Red (LE, $19.00) is lighter (95% similar). Chanel Memoire (224) (P, $37.00) is warmer (95% similar). Tom Ford Beauty Leonardo (P, $36.00) is darker (90% similar). Bite Beauty Tannin (DC, $24.00) is less shimmery, lighter, less glossy (90% similar). Urban Decay Gash (DC, $22.00) is darker (90% similar). Urban Decay Spark (DC, $18.00) is more shimmery, lighter (90% similar). Guerlain Gwen (DC, $58.00) is less shimmery, darker (90% similar). Chanel Rouge Tentation (169) (P, $45.00) is darker, warmer (90% similar). Tom Ford Beauty Lost Cherry (LE, $57.00) is more shimmery, lighter, cooler (90% similar). ColourPop JujuRouge (LE, $7.00) is less glossy (90% similar). Estee Lauder Killer Kiss (DC, $32.00) is more shimmery, lighter, warmer (90% similar). YSL Light Me Red (119) (LE, $38.00) is more shimmery, lighter, cooler (90% similar). Guerlain L'Heure Bleue (DC, $37.00) is darker, more muted (90% similar). Guerlain #91 (LE, $36.00) is more shimmery, darker, less glossy (90% similar). MAC Dangerously Chic (P, $23.00) is lighter, less glossy (90% similar). Cle de Peau Pillow Book (P, $65.00) is darker, more muted (90% similar). Bite Beauty Tannin (DC, $26.00) is less shimmery, darker (85% similar). KVD Beauty Adora (P, $19.00) is more shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Rock Steady Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep wine red [with a Cream finish].” It’s a medium-dark red with subtle, warm red undertones and a creamy, lightly shiny consistency. The texture was light-medium in weight with a little more density, though it wasn’t heavy to wear. It applied with smooth, even color that made the lips appear plumper and smoother. The color lasted for over six hours and was lightly hydrating overall. I didn’t experience feathering myself, but it did have enough slip that it might be an issue for others. Urban Decay Rock Steady (LE, $18.00) is less glossy (95% similar). Too Faced Melted Velvet (P, $21.00) is darker, warmer (90% similar). Urban Decay Mrs. Mia Wallace (DC, $18.00) is darker (90% similar). MAC Fire Roasted (DC, $21.00) is darker (95% similar). Hourglass Visionary (P, $32.00) is more muted (95% similar). NARS Golshan (P, $25.00) is lighter, warmer, less glossy (90% similar). Bobbi Brown Red Velvet (DC, $37.00) is warmer (90% similar). YSL Rouge Caftan (92) (LE, $38.00) is more shimmery, lighter, cooler (90% similar). NARS Lee (LE, $34.00) is darker, more muted (90% similar). NARS Shirley (P, $34.00) is darker, more muted (90% similar). Urban Decay Bad Blood (DC, $18.00) is warmer, less glossy (90% similar). MAC Dubonnet (P, $19.00) is darker, less glossy (90% similar). Chanel Experimente (74) (P, $45.00) is lighter (85% similar). Bobbi Brown Parisian Red (DC, $37.00) is lighter, brighter, warmer (85% similar). Hourglass At Night (P, $34.00) is more muted, less glossy (90% similar). Tom Ford Beauty Velvet Cherry (P, $57.00) is darker, more muted, cooler (85% similar). YSL Burgundy Love (85) (P, $38.00) is lighter, more muted, cooler (85% similar). Givenchy Grenat Initie (307) (P, $36.00) is lighter, brighter, warmer (85% similar). NARS Louise (P, $34.00) is darker, more muted (85% similar). NARS Olivia (P, $34.00) is darker, more muted, warmer (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Plaid Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep berry [with a Sheer finish].” It’s a medium, pinky-red with cool undertones and a natural sheen. It had semi-opaque pigmentation–there was sheerness, but it packed enough color that it covered the lips evenly and noticeably. The texture was thin but not uncomfortable to wear. On me, it wore well for five hours, left behind a stain, and was lightly hydrating. Urban Decay Plaid (LE, $18.00) is darker, less glossy (95% similar). MAC Red Necessity (LE, $20.00) is lighter, brighter (90% similar). Tom Ford Beauty Dangerous Beauty (P, $57.00) is lighter, cooler (90% similar). MAC Nice to Meet You (LE, $19.00) is lighter, more pigmented, less glossy (90% similar). Chanel Esprit (88) (LE, $37.00) is more shimmery, warmer (90% similar). Giorgio Armani Art Deco (502) (PiP, $38.00) is darker, more muted, warmer (90% similar). Revlon Flirtatious (125) (DC, $8.99) is lighter, glossier (90% similar). Bite Beauty Crimson (LE, $28.00) is lighter, cooler (90% similar). Bobbi Brown Grenadine (P, $29.00) is less shimmery, darker (85% similar). MAC Marsala (DC, $21.00) is darker, more muted (90% similar). Obsessive Compulsive Cosmetics Shoegazer (DC, $17.00) is darker, more muted, warmer (85% similar). Givenchy Rouge Suedine (410) (P, $37.00) is darker (85% similar). Urban Decay Sheer F-Bomb (DC, $22.00) is lighter, warmer (85% similar). Guerlain #78 (P, $36.00) is darker, cooler (85% similar). Dior Minuit (LE, $40.00) is lighter, brighter, less glossy (85% similar). Urban Decay Sheer Shame (DC, $22.00) is lighter, more muted (85% similar). Bite Beauty Pavlova (P, $24.00) is darker, warmer (85% similar). Tom Ford Beauty Alejandro (P, $36.00) is more shimmery, warmer (80% similar). Guerlain Garconne (DC, $58.00) is brighter, warmer (80% similar). Pat McGrath Wild Cherry (P, $40.00) is less shimmery, darker, less pigmented (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Gash Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep red with tonal shimmer [with a Cream finish].” It’s a deep, slightly muted, red with cool undertones and a touch of fine, ruby shimmer. It had good color coverage, though not fully opaque, but it went on evenly and gave more of a stained look with the level of translucency it had. On me, this shade wore well for five and a half hours and was lightly hydrating. Urban Decay Gash (DC, $22.00) is less pigmented (95% similar). Guerlain Samsara (DC, $37.00) is warmer (95% similar). Guerlain Vega (DC, $37.00) is less shimmery (95% similar). Bite Beauty Tannin (DC, $26.00) is less shimmery, less glossy (95% similar). Estee Lauder Intense Emotion (P, $32.00) is lighter (90% similar). MAC Bloodstone (LE, $19.00) is cooler (95% similar). Cle de Peau Pillow Book (P, $65.00) is darker (95% similar). MAC Rolling Red (LE, $25.00) is lighter (90% similar). Giorgio Armani The Red (400) (P, $38.00) is warmer (90% similar). Chanel Unexpected (144) (P, $45.00) is less shimmery, warmer (90% similar). Chanel Rouge Tentation (169) (P, $45.00) is less shimmery, lighter, brighter (90% similar). Giorgio Armani #406 (P, $32.00) is lighter, less glossy (90% similar). MAC Maison Rouge (P, $23.00) is less shimmery, darker (90% similar). Tom Ford Beauty Leonardo (P, $36.00) is cooler (90% similar). Estee Lauder Vin Noir (315) (LE, $32.00) is cooler (90% similar). Urban Decay Love Drunk (DC, $18.00) is darker, less glossy (90% similar). MAC Absolute Power (LE, $19.00) is cooler (95% similar). Chanel Dragon (DC, $32.00) is warmer (85% similar). Urban Decay Sancho (DC, $18.00) is lighter (85% similar). MAC Authentic Red (LE, $19.00) is lighter, less glossy (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Mrs. Mia Wallace Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep blood red [with a Cream finish].” It’s a bright, medium-dark red with subtle, warm undertones and a lightly glossy finish. It had nearly opaque pigmentation with a smooth, lightly creamy consistency that glided on easily and went on evenly. This shade wore well for over six hours, left a stain behind, and was hydrating. Urban Decay Bad Blood (DC, $18.00) is darker, less glossy (95% similar). Urban Decay Mrs. Mia Wallace (DC, $22.00) is darker (90% similar). Urban Decay F-Bomb (DC, $18.00) is lighter, brighter (90% similar). Urban Decay Rock Steady (DC, $18.00) is lighter (90% similar). Sephora Empowered (04) (P, $13.00) is darker, cooler (90% similar). Estee Lauder Immortal (P, $32.00) is more shimmery, lighter (90% similar). Hourglass At Night (P, $34.00) is lighter, less glossy (90% similar). Sephora Deep Water Bay (24) (P, $8.00) is lighter (90% similar). Guerlain Habit Rouge (DC, $37.00) is less glossy (90% similar). Tom Ford Beauty Scarlet Rouge (P, $55.00) is lighter, less glossy (90% similar). Estee Lauder Red Ego (P, $32.00) is lighter, brighter (90% similar). NARS Golshan (P, $25.00) is lighter, warmer, less glossy (90% similar). Fyrinnae Winter Romance (P, $7.00) is lighter, warmer (90% similar). NARS Lee (LE, $34.00) is darker, more muted (90% similar). NARS Jungle Red (P, $26.00) is lighter, warmer (90% similar). Bobbi Brown Parisian Red (DC, $37.00) is lighter (90% similar). YSL Midnight LA (149) (P, $38.00) is more shimmery, more muted (90% similar). Bobbi Brown Red Velvet (DC, $37.00) is darker, warmer (90% similar). Hourglass Visionary (P, $32.00) is more muted, cooler (90% similar). Shiseido Real Ruby (RD502) (DC, $28.00) is lighter, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick

Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick

Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick

Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick