Urban Decay Ladyflower Vice Lipstick ($17.00 for 0.11 oz.) is described as a “rose-pink [with a Sheer Shimmer finish].” It’s a muted, medium-dark pinky-plum with cool undertones and a natural sheen. It’s a smidgen more pigmented than the Sheer version of this from the Revolution range, but it is not as pigmented as the opaque as the regular Revolution shade. It had semi-sheer color payoff with a soft shine. The consistency felt slightly stiff initially but quickly warmed up against the lips and glided on more easily; I felt like this shade self-leveled after a minute or so after being applied. It wore for three and a half hours and was lightly hydrating. MAC Sweetie (P, $19.00) is more muted, less pigmented (95% similar). Urban Decay TMI (DC, $18.00) is more muted (90% similar). Estee Lauder Reckless (P, $32.00) is brighter, more pigmented (90% similar). Chanel L'Amoureuse (47) (DC, $45.00) is brighter (90% similar). Bobbi Brown Cali Rose (P, $29.00) is warmer (90% similar). Chanel Rayonnante (145) (P, $45.00) is lighter, brighter (90% similar). Urban Decay Sheer Ladyflower (DC, $22.00) is less pigmented (95% similar). Tarte Cruisin' (P, $21.00) is darker, more muted (85% similar). Revlon Mauvy Night (P, $8.49) is darker (85% similar). Tarte Perf (LE, $20.00) is darker, more muted, less glossy (85% similar). Guerlain Mauve Gloves (068) (P, $32.00) is warmer (85% similar). Make Up For Ever C211 (Holiday 2017) (PiP, $22.00) is darker (90% similar). MAC Mon Coeur (P, $23.00) is darker, warmer (85% similar). Dior Bohemienne (881) (P, $37.00) is more shimmery, darker, warmer (85% similar). YSL Rosewood Star (98) (LE, $38.00) is darker (85% similar). Chanel Destinee (DC, $34.00) is darker, warmer (80% similar). Lisa Eldridge Love of My Life (LE, $36.00) is warmer (80% similar). Pat McGrath Divine Romance (LE, $38.00) is darker, warmer (80% similar). Tom Ford Beauty La Piscine (LE, $36.00) is lighter, warmer (80% similar). MAC Private Party (LE, $19.00) is darker, more muted (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Jilted Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep fuchsia shimmer with blue shift [with a Cream finish].” It’s a bright, medium-dark fuchsia-berry with subtle, cool undertones and fuchsia shimmer. It had nearly opaque pigmentation–there was just a hint of my lip freckle peeking through–with a creamy, medium-weight texture that had moderate slip but didn’t feather or slide around too easily. The formula wore well for five hours, left a stain behind, and was hydrating. Urban Decay Jilted (DC, $22.00) is brighter, less glossy (95% similar). Urban Decay Firebird (DC, $18.00) is warmer (90% similar). Tarte Popsicle (P, $21.00) is less shimmery, more muted (95% similar). Guerlain #78 (P, $36.00) is more muted (90% similar). Urban Decay Sabotage (DC, $18.00) is darker (90% similar). Revlon Fuchsia Fusion (P, $8.49) is more shimmery, more muted (85% similar). Bite Beauty Crimson (LE, $28.00) is less shimmery, lighter, brighter (85% similar). Revlon Plum Velour (P, $8.49) is less shimmery, lighter (85% similar). Guerlain Madame Batifole (860) (DC, $58.00) is darker, warmer (85% similar). Marc Jacobs Beauty Headliner (608) (P, $28.00) is less shimmery, lighter (85% similar). Guerlain Illusion (660) (DC, $37.00) is lighter (90% similar). Tom Ford Beauty Georgie (LE, $36.00) is more muted, cooler (85% similar). Buxom Moonlighter (DC, $21.00) is lighter (85% similar). Estee Lauder Confident (P, $32.00) is less shimmery, lighter, cooler (85% similar). Tom Ford Beauty Plum Lush (05) (P, $55.00) is less shimmery, lighter (85% similar). Marc Jacobs Beauty Boy Gorgeous (222) (P, $30.00) is less shimmery (90% similar). Estee Lauder Insolent Plum (P, $32.00) is less shimmery, darker (85% similar). Marc Jacobs Beauty Plum N Get It (360) (P, $26.00) is darker, more muted, cooler (80% similar). Bite Beauty Aubergine (DC, $24.00) is less shimmery, darker, cooler (80% similar). YSL Forbidden Burgundy (12) (DC, $34.00) is less shimmery, darker (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Firebird Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep fuchsia [with a Cream finish].” It’s a medium-dark pinky-berry with cool, blue undertones and fuchsia pearl. It had mostly opaque pigmentation with a creamy, moderately emollient consistency that had a natural sheen to it. It was comfortable to wear, lightly hydrating, and wore for six hours. Tarte Popsicle (P, $21.00) is less shimmery, more muted (95% similar). Urban Decay Jilted (DC, $18.00) is cooler (90% similar). Revlon Wild Orchid (P, $8.49) is more shimmery, darker (85% similar). Tom Ford Beauty Georgie (LE, $36.00) is lighter, more muted (90% similar). Revlon Fuchsia Fusion (P, $8.49) is less shimmery, lighter (90% similar). Urban Decay Venom (DC, $22.00) is darker (80% similar). MAC Girl About Town (P, $19.00) is more shimmery, darker, warmer (80% similar). Urban Decay Sabotage (DC, $18.00) is darker, more muted (90% similar). Pat McGrath Dark Devotion (P, $40.00) is less shimmery, darker, warmer (85% similar). MAC New York Apple (P, $19.00) is more shimmery, warmer, less glossy (90% similar). L'Oreal Glassy Garnet (P, $9.99) is less shimmery, warmer (85% similar). Tom Ford Beauty Xavier (DC, $36.00) is darker, more muted (85% similar). Tom Ford Beauty Violet Fatale (P, $57.00) is cooler (90% similar). MAC Rebel (P, $19.00) is less shimmery, darker (85% similar). Urban Decay Afterdark (DC, $18.00) is darker, more muted (85% similar). NARS Funny Face (P, $26.00) is less shimmery, less glossy (80% similar). Tom Ford Beauty Velvet Violet (16) (P, $55.00) is less shimmery, darker, less glossy (80% similar). Chanel Roman (208) (P, $37.00) is less shimmery, darker (80% similar). Marc Jacobs Beauty Plum N Get It (360) (P, $26.00) is darker, more muted, less glossy (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Afterdark Vice Lipstick ($17.00 for 0.11 oz.) is described as a “medium-dark berry pink [with a Comfort Matte finish].” It’s a deep, plum-berry with cool undertones and a fine, subtle pearl. It had more of a semi-matte to satin finish–not quite as satiny as others in the Comfort Matte finish but not truly matte. The consistency was lightweight, smooth, and creamy enough to glide on without tugging. It wore well for six hours, left behind a stain, and was neither drying nor hydrating. Urban Decay After Dark (DC, $22.00)(100% similar). Urban Decay Venom (DC, $22.00) is warmer, glossier (95% similar). ColourPop Too Sexy (LE, $7.00) is darker (95% similar). Tom Ford Beauty Violet Fatale (P, $57.00) is cooler (90% similar). MAC Rebel (P, $19.00) is lighter, brighter (85% similar). Gucci Beauty Tiger Lily (DC, $39.00) is glossier (90% similar). MAC Disobedient (LE, $19.00) is darker, glossier (90% similar). Tom Ford Beauty Xavier (DC, $36.00) is lighter (90% similar). Estee Lauder Sly Ingenue (430) (P, $32.00) is lighter (90% similar). Marc Jacobs Beauty Little Pretty (130) (DC, $30.00) is more muted, warmer (90% similar). Urban Decay Sabotage (DC, $18.00) is warmer (95% similar). MAC Odyssey (P, $19.00) is more muted, glossier (90% similar). Maybelline Berry Bossy (DC, $7.49) is less shimmery, darker (90% similar). Too Faced Berry Naughty (DC, $22.00) is less shimmery, warmer, glossier (90% similar). Giorgio Armani Drama Berry (510) (P, $38.00) is less shimmery, darker, glossier (85% similar). Tom Ford Beauty Purple Noon (LE, $52.00) is lighter, warmer, glossier (85% similar). YSL Forbidden Burgundy (12) (DC, $34.00) is warmer, glossier (85% similar). Gucci Beauty Bitter Grape (DC, $39.00) is warmer, glossier (85% similar). Urban Decay Backstab (LE, $18.00) is darker, more muted, glossier (85% similar). Urban Decay Venom (P, $20.00) is lighter, less glossy (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Venom Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright plum [with a Cream finish].” It’s a deep, muted berry with cool undertones and fine purple and pink shimmer. It had mostly opaque color coverage with a creamy, lightly glossy consistency that glided on well and wore for five hours. It left behind a stain, and it didn’t feather on me over time. It swatched very similarly (I couldn’t detect a difference) on the skin, but it appears more muted/deeper in pigment applied, which translated into a darker, less pink end result for me. Estee Lauder Lure Me On (P, $32.00) is cooler (95% similar). MAC Rebel (P, $19.00) is darker (90% similar). Charlotte Tilbury Hel's Bells (P, $37.00) is cooler, less glossy (90% similar). Urban Decay Venom (DC, $22.00) is brighter, less pigmented (95% similar). Tarte Yachting (P, $21.00) is darker (90% similar). Buxom Graphic Grape (P, $22.00) is lighter (90% similar). Bite Beauty Jam (DC, $26.00) is darker, warmer (90% similar). MAC Quelle Surprise (LE, $19.00) is lighter, less pigmented (90% similar). Marc Jacobs Beauty Currant Mood (272) (PiP, $30.00) is more shimmery, darker (90% similar). Maybelline Berry Bossy (DC, $7.49) is less shimmery, lighter, less glossy (90% similar). Marc Jacobs Beauty Plum N Get It (360) (P, $26.00) is more shimmery, lighter, less glossy (85% similar). Givenchy Purple Fiction (07) (P, $34.00) is less shimmery, lighter, cooler (85% similar). Bobbi Brown Brocade (DC, $37.00) is warmer (85% similar). NARS Combat (LE, $26.00) is more shimmery, darker, warmer (85% similar). Inglot #293 Lipstick Cream (P, $12.00) is warmer (85% similar). Smashbox Foiled Brat (P, $24.00) is more shimmery, cooler (85% similar). Illamasqua Shard (P, $24.00) is warmer, less glossy (85% similar). MAC Fashion Revival (LE, $19.00) is lighter (85% similar). ColourPop Plastics (LE, $7.00) is cooler, less glossy (85% similar). NARS No Shame (LE, $29.00) is warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Ladyflower Vice Lipstick

Urban Decay Ladyflower Vice Lipstick

Urban Decay Ladyflower Vice Lipstick

Urban Decay Ladyflower Vice Lipstick

Urban Decay Ladyflower Vice Lipstick

Urban Decay Ladyflower Vice Lipstick

Urban Decay Jilted Vice Lipstick

Urban Decay Jilted Vice Lipstick

Urban Decay Jilted Vice Lipstick

Urban Decay Jilted Vice Lipstick

Urban Decay Jilted Vice Lipstick

Urban Decay Jilted Vice Lipstick

Urban Decay Firebird Vice Lipstick

Urban Decay Firebird Vice Lipstick

Urban Decay Firebird Vice Lipstick

Urban Decay Firebird Vice Lipstick

Urban Decay Firebird Vice Lipstick

Urban Decay Firebird Vice Lipstick

Urban Decay Afterdark Vice Lipstick

Urban Decay Afterdark Vice Lipstick

Urban Decay Afterdark Vice Lipstick

Urban Decay Afterdark Vice Lipstick

Urban Decay Afterdark Vice Lipstick

Urban Decay Afterdark Vice Lipstick

Urban Decay Venom Vice Lipstick

Urban Decay Venom Vice Lipstick

Urban Decay Venom Vice Lipstick

Urban Decay Venom Vice Lipstick

Urban Decay Venom Vice Lipstick

Urban Decay Venom Vice Lipstick