Urban Decay Deluxe Eyeshadows: Ruthless, Freakshow, Frigid


Deluxe Eyeshadows for the Luxe Lovin’

Urban Decay really outdid themselves this season with the sheer amount of new products they launched! With the fall comes three new shades of their deluxe eyeshadow ($18.00 each) in Freakshow, Ruthless, and Frigid. These are actually some of the first single eyeshadows for me — I’ve mostly just experienced their extremely high-in-value palettes they’ve put out All three shades are smooth, pigmented, and easy to blend.

  • Ruthless is a champagne shade with just a touch of silver sheen.
  • Freakshow is a deep, rich purple with a little bit of red tones to it. It has a cool violet-blue sheen.
  • Frigid is a dark blue with purple mixed in and a soft, silvery-blue sheen.

Anyone else snatch these up yet?

See more photos and swatches






Ruthless, Freakshow, Frigid

About Reviewer
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Christine Mielke is the editor-in-chief and has been reviewing products for over 14 years.

She has normal-to-dry skin with occasional dryness on cheeks and nose. She has a light plus skintone with subtle, warmer yellow undertones (view her foundation matches here).

Learn more about her review process here.

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Really pretty colors, but just looking at the swatches it looks like there is a ton of fallout on Freakshow and Fallout. I wish UD would not put *so* much glitter in their shadows, because otherwise they have some gorgeous colors!!

Oooh, can’t wait to check these out! I really like the UD Deluxe eyeshadows – they’re really pigmented and the colours go on so smoothly. I love purple eyeshadows, so really looking forward to checking the purple ones out!

as a collector of deluxe singles (for the packaging >.>) i have to have these- even though i know i won’t use two out of three of them all the time… but wouldn’t ruthless look great with scratch or underground shadows from UD?

loving the new e/s i love how ud products are so pigmented and using them with the urban decay primer potion it lasts all night ! X

Frigid is like Deep Truth, I’d say. Ruthless maybe Ricepaper or All That Glitters? Maybe Naked Lunch, though that’s a bit pinker. Freakshow… nothing really pops out at me!

If Frigid is like MAC’s Deep Truth, which do you prefer?
Which has better color payoff?

I tend to prefer MAC over Urban Decay because I HATE the glitter fall out from UD. I have the UD Bamboo book (Can’t think of what it’s called), and I can’t wear Midnight Cowboy Rides Again, Grifter, OilSlick, Uzi, Kiddie Pool, etc because the damn glitter fallout drives me crazy. The only colors I have from them that I can wear without going crazy is Asphyxia, Sellout, and Half-Baked.

For the record, I tend to wear more mineral makeup these days and I don’t experience fall out with it, but I do with UD! Drives me up the wall!

I wouldn’t say Deep Truth has any purple in it, IMO (at least on me), but I have heard some say it shows up with some purple tones to it. For more purple, I go for Contrast. Frigid is bluer in the sense that it’s not quite as dark as Deep Truth 🙂

hey christine! do you think freakshow is exactly like the mac’s stack 1 deep purple? if not what would you say are the differences?

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