Ulta 21 Days of Beauty Calendar Preview for Fall 2019 – List Daily Steals & Hot Buys

Ulta’s 21 Days of Beauty fall 2019 event is in full swing!  During the event, there are daily beauty steals that are 50% off, while there also hot buys, which are products/brands on sale for the duration of the event.

Here are some of the best daily deals that I saw (full list below). These will be 50% off: 9/1 — Benefit The POREfessional Primer; 9/2 — OFRA Highlighters, 9/6 — Lancome Monsieur Big Mascara and philosophy The Microdelivery Exfoliating Facial Wash, 9/8 — Dermadoctor Kakudo C Serum, 9/12 — Tarte Lights, Camera, Lashes Mascara, 9/13 — Tarte Amazonian Clay Blushes & Highlighters and Clarisonic Cleansing Brush Heads>, 9/15 — Tarte Tartelette In Bloom Palette, 9/20 — Clinique Moisture Surge Hydrator, 9/21 — Urban Decay 24/7 Glide On Eye Pencils.

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Daily Beauty Steals

The daily beauty steals are available beginning at midnight (central time!) and run for 24 hours.  Every product listed as a daily beauty steal is 50% off.  The full list can be viewed here.

Diamond/Platinum Exclusives

Diamond/Platinum members get free shipping on all daily beauty steals during the event, but there are also a few exclusive deals just for these tiers.

Hot Buys

You can view all of the hot buys here — these are deals that are up to 50% off but area available from September 1st through September 21st, 2019.

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Two big days for me will be 9/2 and 9/21. I’m in dire need of a new Foreo Luna Play, plus I want to get Ofra Covent Garden and a backup of UD 24/7 in Corrupt, also a purple shade.

Regarding the OFRA highlighters, I wonder if the sale on 9/2 doesn’t apply to the split shade ones. I notice the sales insert I got specifically states “OFRA Highlighters Single Pan” and the two photos are of single shade pans.

I know that this will shock some of you but I have never shopped Ulta’s 21 days of Beauty mainly because I would have to do so online and never really got how this could be cost effective for Ulta having people order something on three or four different days and them having to pay the postage, (in my case free since I am a Platinum member but for others that could be a lot of money/ Plus my getting it free means Ulta is picking up the tab and that eventually gets passed back to the consumer.). Maybe I am missing something here and if I am, please enlighten me!!! I will have to bookmark the page so that I can refer back to it through the month. I also think this is the first time I have taken the time to look at each day and see what is offered and find several things I might want to pick up. Never too old to learn something new!

The margins in beauty can be quite high, and then Ulta does it as a way to drive traffic to their site – they are likely hoping you’ll buy other things you’ve been waiting on!

I’m with Christine — these are “loss leaders” (I’d put shipping costs under the same umbrella). Ulta’s prices don’t average lower for the rest of the year; said another way, they don’t average higher around or after sales to “make up for” the extra shipping, etc. The prices are the prices, whether they have these “21 Days …” sales or not. If you go to brand websites and compare prices for items that are not on sale, the item prices aren’t higher at Ulta, so Ulta isn’t cranking up prices to make up for their marketing choices.

I don’t think I’ve shopped it either, but that’s because I’ve never seen any of the items on my “need” or “wish” lists on sale during this time. Or maybe I’ve seen them once or twice, but wasn’t ready at that time (for one reason or another), to purchase. A “general percentage of most products” type sale is a lot more useful to me than this “21 Days …” thing.

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