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theBalm to Launch Schwing

Year: 2012 Launches
Christine |


theBalm to Launch Schwing

Hit it out of the park with Schwing: A rich, long-lasting liquid eyeliner that lines and defines with a marvelously matte-black finish. This specially formulated, easy-to-use eyeliner is smudge proof, non-flaking, and fast-drying (perfect for girls on the go).

Lining and defining eyes has never been easier. Built with a uniquely tapered, felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks with this rich, matte-black finish that won’t smudge, flake, or take forever to dry. Cool and compact, Schwing fits wherever you need it. Whether you’re home or away, get ready to bat those eyes and play the field…

Schwing is:

  • Easy to apply
  • Smudge-proof
  • Paraben-free
  • Suitable for contact lenses

availability: May 2012, $17

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5 Comments

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elli_le Avatar
elli_le

OH HEY. The packaging has non-white people! This is a first for TheBalm, isn’t it? I remember there being a hubbub about all the women on the Nude ‘Tude palette being white, which I thought was fair. Kudos to TheBalm. 😀

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