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packaging is what attracts me to a product at first, like a good looking guy…but if the product inside is no good…like the guy being a jerk…it loses its appeal to me and it goes back to the store! but if the product was really good, minus nice packaging, id still use it.

I usually research most purchases and buy what I DECIDE is best, even it is not the least expensive.

Lacking research and when the description of the contents appears to be the same or uses terminology that I am not familiar with, I purchase what I FEEL is the better product. It

oh i am such a sucker for cute packaging! i just bought the Too Face kabuki brush mainly for the pretty pink flowery packaging — but the “teddy bear hair” they use is also AMAZING!

Packaging is a huge lure, Benefit does a really good job at using packaging to market its items. But if the product isn’t a quality one, then I wouldn’t buy it just for the packaging.

Urban Decay repackaged a foundation into their purple genie-like tubes, and although the foundation really impressed me, I wouldn’t have ever looked at it when it was in its boring package.

So, great packaging + great product = powerful combination

Packaging is (almost) everything! I am veeery conscious of how the product will look in my bathroom/makeup bag. BUT, if the product is good, I don’t care.

I am attracted to products that have nice packaging, but I don’t really go for super ornate packaging – I would rather some high end brands scale back the packaging & price their items a bit cheaper.

Well, I have just bought the Too Faced World Domination Tour kit and Urban Decay’s Book of shadows, so I guess I am a sucker for nice packaging. 😉

Isn’t the Book of Shadows gorrrgeous? I bought it at the weekend – I already knew UD was good quality as i’ve bought the brand for years but this palette is definitely their cutest ever!

I love elegant packaging and if I don’t like a product’s packaging it definitely keeps me from buying it, especially if it’s by a high end brand. But I also don’t buy products only because I like their packaging…I think there has to be a balance between product quality, packaging and price.

I feel that packaging is something that shouts “Look at me” to the customer who are passing by, just as important as colors. Packaging = appeal at first sight

Since I do a lot drugstore shopping, I’ve learned that sometimes even though the colors are nice on me, but the annoying package is not sturdy, I would not want to buy that product again.

Package is not all that I look at, quality and coloring pigmentation (as long as the colors are not on the very sheer side but looks really pigmented) are just as important.

Pathetic as it sounds I do occasionally get suckered in by cute packaging (generally the Christmas gift sets lol) but in the last couple of years I’ve tried to steer clear of buying soley on the packaging as sometimes the quality isn’t that great.

Even though I haven’t seen the guerlain midnight butterfly holiday collection in real life yet, I will be buying it just for the gorgeous packaging, covered in lovely butterflies !

I agree, I love the eyeshadows and the face powder, the butterflies are so beautiful on it. 🙂 I also have the Fleur the Feu eyeshadow quad and it’s so pretty, I haven’t actually used it yet. 🙂

I am a sucker for packaging. I just spent A LARGE amount of money buying a new swarovski crystal compact from rock and republic.. AND I HATE THE BRONZER BLUSH THING INSIDE!!!

Definately a bonus like Cat said… I know alot of people who don’t depot the limited edition stuff cause the package is just that pretty… If I don’t like the collection, but I like the packaging, it makes me look a little harder at the collection to triple check if I don’t like it lol…

All I really ask of the packaging is that it’s functional. UDPP, for instance, is a great product but I am not buying it until it’s packaged differently. Paint pots and TFSI for the win! I also won’t lie and say packaging has nothing to do with initial attraction. With so many products, we need something to get out at us! Love UD for this…other than the whole UDPP thing. I also think things like LE packaging can be gorgeous – I will never depot anything from Heatherette, or FAFI!

I kind of prefer a uniform style of packaging – MAC and Nars and Bobbi Brown with the all-black containers especially. I also like things with abstract embellishments, like the packaging of the Antiquitease collection. Pin-up and vintage pictures, especially Victorian cameo-style images, also catch my eye. But I’m not a huge fan of brightly colored or “chaotic” packaging – brands like Benefit, Too Faced, and Sugar are some of the worst offenders – and I seem to have a natural aversion to products in those sorts of containers.


I really love packaging, but ultimately, I think it’s all about the product. If the packaging is amazing but the product is crap… then 1) it’d be a waste of money and 2) it’s not like I’m going to be showing it off/using it because the quality of the product is not good.

Like Jennifer’s comment (up 2) – I’m also a fan of uniformed style packaging. I like collecting stuff in a sense that when they are put together, they have something similar between them. I don’t mind having the odd one out (in terms of brands). But they need to have that same chic design to it. I don’t like it when the designs are all tacky and plastic because in my opinion, the packaging reflects the brand – and if the brand is good, then their products should be good too.

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