Tarte Shade Extensions for Creaseless Concealer & Amazonian Clay Foundation

Tarte Creaseless Concealer
Tarte Creaseless Concealer

The Details

Tarte has released shade extensions in their Creaseless Concealer (with packaging update) and Amazonian Clay Foundation ranges.

Now online

Creaseless Concealer, $26.00 (Permanent)

The packaging has been updated, and the shade range expanded from 11 shades to 30 shades.

  • Porcelain Sand (8S) Very fair skin with yellow undertones (New)
  • Fair Beige (10B) Fair skin with pink undertones (New)
  • Fair (10N) Fair skin with neutral undertones
  • Fair-Light Neutral (13N) Fair to light skin with neutral undertones
  • Light (20N) Light skin with neutral undertones
  • Light Beige (20B) Light skin with pink undertones (New)
  • Light Sand (20S) Light skin with yellow undertones
  • Light Honey (22H) Light skin with peach undertones (New)
  • Light-Medium (25H) Light to medium skin with pink undertones
  • Light-Medium Neutral (25N) Light to medium skin with neutral undertones (New)
  • Light-Medium Sand (25S) Light to medium skin with yellow undertones
  • Medium Neutral (32N) Medium skin with neutral undertones (New)
  • Medium Sand (32S) Medium skin with yellow undertones
  • Medium (33N) Medium skin with neutral undertones
  • Medium Honey (34H) Medium skin with peach undertones (New)
  • Medium Golden (34G) Medium skin with golden or olive undertones (New)
  • Medium-Tan Beige (36B) Medium to tan skin with pink undertones (New)
  • Tan (40N) Tan skin with neutral undertones
  • Tan Sand (40S) Tan skin with yellow undertones (New)
  • Tan-Deep (43H) Tan to deep skin with peach undertones
  • Tan-Deep Neutral (43N) Tan to deep skin with neutral undertones (New)
  • Tan-Deep Sand (45S) Tan to deep skin with yellow undertones (New)
  • Deep (50H) Deep skin with peach undertones
  • Deep Neutral (51N) Deep skin with neutral undertones (New)
  • Rich Golden (55G) Deeper skin with peach undertones (New)
  • Rich Honey (55H) Deeper skin with neutral undertones (New)
  • Rich (56N) Deeper skin with neutral undertones (New)
  • Rich Sand (57S) Deeper skin with yellow undertones (New)
  • Mahogany (60N) Deepest skin with neutral undertones (New)
  • Espresso (61H) Deepest skin with peach undertones (New)

Amazonian Clay 12-Hour Full Coverage SPF 15, $39.00 (Permanent)

15 shades have been added, bringing the range to 40 shades.

  • Porcelain Beige (8B) Very fair skin with pink undertones (New)
  • Fair Sand (12S) Fair skin with yellow undertones
  • Fair Beige (12B) Fair skin with pink undertones
  • Ivory (13N) Fair skin with pink undertone
  • Fair-Light Neutral (16N) Fair to l ight skin with neutral undertones
  • Fair-Light Beige (16B) Fair to light skin with pink undertones
  • Fair-Light Honey (16H) Fair to light skin with peach undertones
  • Light Sand (22S) Light skin with yellow undertones
  • Light Neutral (22N) Light skin with neutral undertones
  • Light Beige (22B) Light skin with pink undertones
  • Light Golden (22G) Light skin with golden or olive undertones (New)
  • Light-Medium Sand (27S) Light to medium skin with yellow undertones
  • Light-Medium Neutral (27N) Light to medium skin with neutral undertones
  • Light-Medium Beige (29B) Light to medium skin with pink undertones
  • Light-Medium Honey (29H) Light to medium skin with peach undertones
  • Medium Neutral (35N) Medium skin with neutral undertones
  • Medium Beige (35B) Medium skin with pink undertones
  • Medium Sand (35S) Medium skin with yellow undertones
  • Medium Honey (35H) Medium skin with peach undertones
  • Medium-Tan Honey (36H) Medium to tan skin with peach undertones
  • Medium-Tan Sand (37S) Medium to tan skin with yellow undertones (New)
  • Medium-Tan Beige (37B) Medium to tan skin with pink undertones (New)
  • Medium-Tan Neutral (39N) Medium to tan skin with neutral undertones (New)
  • Tan Honey (40H) Tan skin with peach undertones
  • Tan Golden (42G) Tan skin with golden or olive undertones (New)
  • Tan Neutral (42N) Tan skin with neutral undertones (New)
  • Tan Sand (44S) Tan skin with yellow undertones
  • Tan-Deep Sand (46S) Tan to deep skin with yellow undertones
  • Tan-Deep Honey (47H) Tan to deep skin with peach undertones
  • Tan-Deep Golden (47G) Tan to deep skin with golden or olive undertones (New)
  • Tan-Deep Neutral (48N) Tan to deep skin with neutral undertones (New)
  • Deep Sand (51S) Deep skin with yellow undertones
  • Deep Golden (51G) Deep skin with golden or olive undertones (New)
  • Deep Neutral (51N) Deep skin with neutral undertones (New)
  • Deep Honey (53H) Deep skin with peach undertones
  • Rich Golden (56G) Deeper skin with golden or olive undertones (New)
  • Rich Honey (57H) Deeper skin with peach undertones
  • Rich Sand (57S) Deeper skin with yellow undertones (New)
  • Rich Neutral (58H) Deeper skin with neutral undertones (New)
  • Mahogany (60H) Deepest skin with peach undertones (New)

Tarte Creaseless Concealer
Tarte Creaseless Concealer

Tarte Creaseless Concealer
Tarte Creaseless Concealer

Tarte Creaseless Concealer
Tarte Amazonian Clay Foundation

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23 Comments

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Wow I’m excited to see new shades of concealer! I use Tarte Shape tape in Tan and Deep. Maybe now I can buy one shade that really matches my complexion! Yay for Tarte!!

I wonder if the amount of product for the concealer has changed. From what I could find, the old packaging held 0.28 ounces / 8 grams, but I don’t see the size listed for the new one!

Huh. It’s a good looking shade range, but I’m still not sure whether I want to support a brand that did such an actively horrible (rather than meeting even the regular standard, which is still bad) job with their shade launch before getting called out and completely dragged for it. It sucks that Shape Tape concealer actually is one of the best performing formulas on the market–if they didn’t have it, I’d see little reason not to just skip Tarte completely.

That’s fantastic news and congratulations to the brand for bringing out a wider range of foundations and concealers to suit all. The visual of the shades on the models is really helpful too.

I realize that Tarte has been problematic when it comes to their shade range, but this is ridiculous. Even their extended ranges are horrifically geared towards pale skin tones. I wish they would explore an /actual/ shade range, especially since their makeup is such fantastic quality. This is just terribly disappointing.

Is it REALLY creaseless? I have several different concealers and they ALL crease under my eyes, making me look much older than I am.

The creaseless one is my go to daily concealer (Along with the Maybelline Instant Age Rewind in neutralizer) and I don’t find that it creases *under* my eyes but if I use it more like an eye primer on my kids and don’t quickly set it it does crease that way.

So…. 18 shades of light and 12 shades of tan and dark instead of 7 shades of light and 4 shades of tan and dark?

Here is how some popular, 40-deep shade ranges break out – I tried to categorize across the four groupings that Fenty has (Light, Medium, Tan, Deep, since I think that is the “standard” that many are holding other brands to) their shades categorized under, and they seemed to include “light to medium” under Medium and “medium to tan” under Tan, so I employed similar categorization, but Cover FX didn’t line up quite as readily (they use more nuanced terminology).

Light:

Cover FX Power Play – 11
Estee Lauder Double Wear – 6
Fenty Pro Filt’r – 10
Lancome Teint Idole – 8
Make Up For Ever Ultra HD – 12
Tarte Amazonian Clay – 11
Tarte Creaseless – 8

Medium:

Cover FX Power Play – 9
Estee Lauder Double Wear – 14
Fenty Pro Filt’r – 10
Lancome Teint Idole – 14
Make Up For Ever Ultra HD – 13
Tarte Amazonian Clay – 8
Tarte Creaseless – 9

Tan:

Cover FX Power Play – 5
Estee Lauder Double Wear – 10
Fenty Pro Filt’r – 10
Lancome Teint Idole – 6
Make Up For Ever Ultra HD – 9
Tarte Amazonian Clay – 8
Tarte Creaseless – 5

Dark/Deep:

Cover FX Power Play – 11
Estee Lauder Double Wear – 10
Fenty Pro Filt’r – 10
Lancome Teint Idole – 12
Make Up For Ever Ultra HD – 7
Tarte Amazonian Clay – 13
Tarte Creaseless – 8

I think what’s more important is if the undertones and actual shades across the spectrum are good matches for the skin tones they’re supposed to match. For example, brands like Jouer and CoverGirl have both come out with very large shade ranges, but from what I have heard, there are issues with undertones so it’s not clear whether they’re actually fitting as much of the skin tone spectrum as they had hoped to. It is also hard to tell how accurate the color is (or isn’t) based on promo photos, so we’ll have to wait and see and hear from people who get a chance to see it or swatch it.

I believe it is a step in the right direction – this is what we wanted to see: Tarte learning from their experience and putting those lessons into motion. Most of the shade extensions in the foundation were for medium-tan, tan, deep, and rich – only two in the light section (Porcelain Beige and Light Golden). The concealer was a greater expansion overall; 11 of the 19 new shades were for medium-tan and deeper skin tones. 30 shades of concealer is extremely wide at this point in time (for any brand). I’m honestly more surprised that they didn’t do this for Shape Tape since it’s so popular!

Thanks for this perspective – obviously a range so light heavy to start is going to stay feeling light, but they are taking strides in the right direction! And as a very pale/cool gal, I do appreciate the extension on the other end too.

Christine, this is an awesome breakdown! I don’t think I understand the difference between Shape Tape and their other concealer lines, as in I’m not clear what difference they’re trying to market.

Shape Tape is only available Ulta, so that alone gives reason to have another concealer (Sephora’s supposed to have Rainforest of the Sea). The Creaseless pre-dates Shape Tape, too, I think.

It’s been a long time since I’ve tried it, so I don’t remember it much myself, but the description and ingredient list makes me think it’s a little more hydrating, Tarte says it’s waterproof and includes vitamin C, and it’s less water-based.

It looks like a really good range to me. Lots of POC fall into the Medium category and some even into Light. Totally agree that it’s more about nailing the undertones (which of course remains to be seen). Also, I think first impressions are made by what model they choose to represent each shade. Example, for a shade called Medium Sand, they can choose a Causcasian model, but also I’m sure a Latina model, an Indian model, an Asian model, someone mixed, lots of options. If they choose a white model it gives the impression “this shade is for white people.” If they have too many white models across the board it gives an exclusive vibe. This is a marketing issue and not necessarily an issue with the color range.

That’s a good point – the diversity in models can reinforce the message they’re trying to send or confuse it.

I know one of the issues with the darker half of the spectrum is that POC come in many shades, not just tan or deep dark, that there is a full range of depth and undertones between tan and dark and deep dark.

I cant imagine anyone not finding a suitable shade in these concealers. In fact, it is a bit daunting for me to chose (at least from these pics). I am a medium, tan, olive or neutral…??? I wear medium sand presently, and have been pleased. Now I think I could do 40S or 40 N or 34 G….

But did you notice that in the light and medium columns the difference between left and right pictures is quite subtle whereas the difference between left and right in the deep range is very obvious. That means that most light and medium people will be able to find a perfect or near perfect match (and probably multiple matches as you noticed). That probably won’t be true for most people in the deep range (as in most people will still be between two colors).

I’m glad they stepped up and expanded their range. Should they have done it sooner instead of after they were called out? DEFINITELY. But if something is finally moving in the right direction I’m not going to complain (about the ranges they expanded, I will still raise hell over their other terrible ranges).

Quite a respectable range of additions…to their Shape Tape Concealer and Amazonian Clay Foundation lines, but still nothing new for the Shape Tape Foundation line. Unless they’re still “working on it”? I find this is a bit strange! ?

Weird that they didn’t expand the range of Shape Tape concealer but rather one of their other concealers that’s less well known. The part of me that’s hopeful thinks they’re doing this to ‘test out’ the new shade range and will make improvements based on customer feedback to update Shape Tape?

I read a reply to a comment on the Instagram post announcing these new shades that Tarte said an expansion of Shape Tape is coming in August, so I’m guessing that will cover foundation and concealer.

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