Tarte Shade Extensions for Creaseless Concealer & Amazonian Clay Foundation

Here is how some popular, 40-deep shade ranges break out – I tried to categorize across the four groupings that Fenty has (Light, Medium, Tan, Deep, since I think that is the “standard” that many are holding other brands to) their shades categorized under, and they seemed to include “light to medium” under Medium and “medium to tan” under Tan, so I employed similar categorization, but Cover FX didn’t line up quite as readily (they use more nuanced terminology).

Light:

Cover FX Power Play – 11
Estee Lauder Double Wear – 6
Fenty Pro Filt’r – 10
Lancome Teint Idole – 8
Make Up For Ever Ultra HD – 12
Tarte Amazonian Clay – 11
Tarte Creaseless – 8

Medium:

Cover FX Power Play – 9
Estee Lauder Double Wear – 14
Fenty Pro Filt’r – 10
Lancome Teint Idole – 14
Make Up For Ever Ultra HD – 13
Tarte Amazonian Clay – 8
Tarte Creaseless – 9

Tan:

Cover FX Power Play – 5
Estee Lauder Double Wear – 10
Fenty Pro Filt’r – 10
Lancome Teint Idole – 6
Make Up For Ever Ultra HD – 9
Tarte Amazonian Clay – 8
Tarte Creaseless – 5

Dark/Deep:

Cover FX Power Play – 11
Estee Lauder Double Wear – 10
Fenty Pro Filt’r – 10
Lancome Teint Idole – 12
Make Up For Ever Ultra HD – 7
Tarte Amazonian Clay – 13
Tarte Creaseless – 8

I think what’s more important is if the undertones and actual shades across the spectrum are good matches for the skin tones they’re supposed to match. For example, brands like Jouer and CoverGirl have both come out with very large shade ranges, but from what I have heard, there are issues with undertones so it’s not clear whether they’re actually fitting as much of the skin tone spectrum as they had hoped to. It is also hard to tell how accurate the color is (or isn’t) based on promo photos, so we’ll have to wait and see and hear from people who get a chance to see it or swatch it.

I believe it is a step in the right direction – this is what we wanted to see: Tarte learning from their experience and putting those lessons into motion. Most of the shade extensions in the foundation were for medium-tan, tan, deep, and rich – only two in the light section (Porcelain Beige and Light Golden). The concealer was a greater expansion overall; 11 of the 19 new shades were for medium-tan and deeper skin tones. 30 shades of concealer is extremely wide at this point in time (for any brand). I’m honestly more surprised that they didn’t do this for Shape Tape since it’s so popular!