Sneak Peek: Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette Photos & Swatches

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette ($250.00 for 30 x 0.08 oz.) is a limited edition palette to commemorate Make Up For Ever’s 30th anniversary. It’s available online through Sephora for VIB Rouges now (yesterday, it just said VIBs… today it says VIB Rogues) and will open up to everyone on the 9th. I pre-ordered and purchased mine from a Make Up For Ever boutique. Stock in boutiques is really low–the one I went to had 10 (all spoken for) and that was “a lot” of stock relative to other boutiques around the country, so your best bet is likely through Sephora (and probably online).

First, I plan to review all of the shades in the set, but I will likely review a few at a time so that reviews can come out sooner rather later (30 will take awhile to test for wear), so this post is to share photos and swatches of all of the shades included. Now, a few notes/observations:

  1. All of the shades included in the palette are part of the permanent Artist Shadow range, so you can purchase any of the shades individually/separately from this palette.
  2. Each eyeshadow is full-sized, and the cheapest a non-Pro person can purchase the Artist Shadows for is $14.33 each (excluding palettes/compacts), which makes the palette at least a value of $429.90. If you just take the price of each individual shade ($21, excluding compact), it would be $630. For me, this was the most budget-friendly way to get Make Up For Ever’s new eyeshadows to put in the Swatch Gallery for future reference. If you like more than 18 eyeshadows, then you would get your money’s worth.
  3. Each shade is removable, so you could always rearrange or move to other palettes/storage solutions.
  4. If you purchased the Artist Palette, there are several repeats here: M536 Milk Tea, I550 Olive Gray, ME230 Peacock Blue, ME930 Black Purple.
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Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette
Make Up For Ever 30 Years 30 Colors 30 Artists Eyeshadow Palette

Make Up For Ever M100 Black Artist Shadow
Make Up For Ever M100 Black Artist Shadow

Make Up For Ever M100 Black Artist Shadow
Make Up For Ever M100 Black Artist Shadow

Make Up For Ever D104 Black Diamond Artist Shadow
Make Up For Ever D104 Black Diamond Artist Shadow

Make Up For Ever D104 Black Diamond Artist Shadow
Make Up For Ever D104 Black Diamond Artist Shadow

Make Up For Ever ME310 Fir Tree Green Artist Shadow
Make Up For Ever ME310 Fir Tree Green Artist Shadow

Make Up For Ever ME310 Fir Tree Green Artist Shadow
Make Up For Ever ME310 Fir Tree Green Artist Shadow

Make Up For Ever D320 Golden Khaki Artist Shadow
Make Up For Ever D320 Golden Khaki Artist Shadow

Make Up For Ever D320 Golden Khaki Artist Shadow
Make Up For Ever D320 Golden Khaki Artist Shadow

Make Up For Ever ME108 Steel Artist Shadow
Make Up For Ever ME108 Steel Artist Shadow

Make Up For Ever ME108 Steel Artist Shadow
Make Up For Ever ME108 Steel Artist Shadow

Make Up For Ever ME624 Black Gold Artist Shadow
Make Up For Ever ME624 Black Gold Artist Shadow

Make Up For Ever ME624 Black Gold Artist Shadow
Make Up For Ever ME624 Black Gold Artist Shadow

Make Up For Ever M618 Espresso Artist Shadow
Make Up For Ever M618 Espresso Artist Shadow

Make Up For Ever M618 Espresso Artist Shadow
Make Up For Ever M618 Espresso Artist Shadow

Make Up For Ever ME930 Black Purple Artist Shadow
Make Up For Ever ME930 Black Purple Artist Shadow

Make Up For Ever ME930 Black Purple Artist Shadow
Make Up For Ever ME930 Black Purple Artist Shadow

Make Up For Ever ME654 Cauldron Artist Shadow
Make Up For Ever ME654 Cauldron Artist Shadow

Make Up For Ever ME654 Cauldron Artist Shadow
Make Up For Ever ME654 Cauldron Artist Shadow

Make Up For Ever I606 Pinky Earth Artist Shadow
Make Up For Ever I606 Pinky Earth Artist Shadow

Make Up For Ever I606 Pinky Earth Artist Shadow
Make Up For Ever I606 Pinky Earth Artist Shadow

Make Up For Ever I550 Olive Gray Artist Shadow
Make Up For Ever I550 Olive Gray Artist Shadow

Make Up For Ever I550 Olive Gray Artist Shadow
Make Up For Ever I550 Olive Gray Artist Shadow

Make Up For Ever M548 Pink Gray Artist Shadow
Make Up For Ever M548 Pink Gray Artist Shadow

Make Up For Ever M548 Pink Gray Artist Shadow
Make Up For Ever M548 Pink Gray Artist Shadow

Make Up For Ever M536 Milk Tea Artist Shadow
Make Up For Ever M536 Milk Tea Artist Shadow

Make Up For Ever M536 Milk Tea Artist Shadow
Make Up For Ever M536 Milk Tea Artist Shadow

Make Up For Ever M532 Sugar Coated Candy Artist Shadow
Make Up For Ever M532 Sugar Coated Candy Artist Shadow

Make Up For Ever M532 Sugar Coated Candy Artist Shadow
Make Up For Ever M532 Sugar Coated Candy Artist Shadow

Make Up For Ever ME122 Snow Artist Shadow
Make Up For Ever ME122 Snow Artist Shadow

Make Up For Ever ME122 Snow Artist Shadow
Make Up For Ever ME122 Snow Artist Shadow

Make Up For Ever M636 Cappuccino Artist Shadow
Make Up For Ever M636 Cappuccino Artist Shadow

Make Up For Ever M636 Cappuccino Artist Shadow
Make Up For Ever M636 Cappuccino Artist Shadow

Make Up For Ever I662 Amber Brown Artist Shadow
Make Up For Ever I662 Amber Brown Artist Shadow

Make Up For Ever I662 Amber Brown Artist Shadow
Make Up For Ever I662 Amber Brown Artist Shadow

Make Up For Ever D640 Golden Snake Artist Shadow
Make Up For Ever D640 Golden Snake Artist Shadow

Make Up For Ever D640 Golden Snake Artist Shadow
Make Up For Ever D640 Golden Snake Artist Shadow

Make Up For Ever ME512 Golden Beige Artist Shadow
Make Up For Ever ME512 Golden Beige Artist Shadow

Make Up For Ever ME512 Golden Beige Artist Shadow
Make Up For Ever ME512 Golden Beige Artist Shadow

Make Up For Ever D868 Crystalline Pink Artist Shadow
Make Up For Ever D868 Crystalline Pink Artist Shadow

Make Up For Ever D868 Crystalline Pink Artist Shadow
Make Up For Ever D868 Crystalline Pink Artist Shadow

Make Up For Ever ME400 Buttercup Artist Shadow
Make Up For Ever ME400 Buttercup Artist Shadow

Make Up For Ever ME400 Buttercup Artist Shadow
Make Up For Ever ME400 Buttercup Artist Shadow

Make Up For Ever I746 Watermelon Artist Shadow
Make Up For Ever I746 Watermelon Artist Shadow

Make Up For Ever I746 Watermelon Artist Shadow
Make Up For Ever I746 Watermelon Artist Shadow

Make Up For Ever S852 Neon Pink Artist Shadow
Make Up For Ever S852 Neon Pink Artist Shadow

Make Up For Ever S852 Neon Pink Artist Shadow
Make Up For Ever S852 Neon Pink Artist Shadow

Make Up For Ever S742 Tomato Artist Shadow
Make Up For Ever S742 Tomato Artist Shadow

Make Up For Ever S742 Tomato Artist Shadow
Make Up For Ever S742 Tomato Artist Shadow

Make Up For Ever I922 Electric Purple Artist Shadow
Make Up For Ever I922 Electric Purple Artist Shadow

Make Up For Ever I922 Electric Purple Artist Shadow
Make Up For Ever I922 Electric Purple Artist Shadow

Make Up For Ever D206 Celestial Blue Artist Shadow
Make Up For Ever D206 Celestial Blue Artist Shadow

Make Up For Ever D206 Celestial Blue Artist Shadow
Make Up For Ever D206 Celestial Blue Artist Shadow

Make Up For Ever I340 Lime Green Artist Shadow
Make Up For Ever I340 Lime Green Artist Shadow

Make Up For Ever I340 Lime Green Artist Shadow
Make Up For Ever I340 Lime Green Artist Shadow

Make Up For Ever ME304 Emerald Artist Shadow
Make Up For Ever ME304 Emerald Artist Shadow

Make Up For Ever ME304 Emerald Artist Shadow
Make Up For Ever ME304 Emerald Artist Shadow

Make Up For Ever ME230 Peacock Blue Artist Shadow
Make Up For Ever ME230 Peacock Blue Artist Shadow

Make Up For Ever ME230 Peacock Blue Artist Shadow
Make Up For Ever ME230 Peacock Blue Artist Shadow

Make Up For Ever I220 Sapphire Artist Shadow
Make Up For Ever I220 Sapphire Artist Shadow

Make Up For Ever I220 Sapphire Artist Shadow
Make Up For Ever I220 Sapphire Artist Shadow

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About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

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78 Comments

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Siiigh, I want this so much. But it’s so expensive for me. But at least this’ll help me pick out my big favs for Christmas when I get some single shadows or two.

So I take it the third bright ‘artistic’ palette is not removable like the other 2 sheets? I will admit that’s sort of annoying considering that you’d have to dip your brush inside instead of just set it on your vanity like the other three.

I wish I could get my hands on the neutral palette! The shadows look such fantastic quality! I have a few singles from earlier and they are among the best I have tried!

I don’t think I ever scoff at the price but even I’m going “ugh… that’s expensive.” I never got drawn into MUFE though. Probably part of the reason 🙂 This is a really cool idea tho!

I feel the same way… for some reason, even if I tried them (old formula) and liked, I’ve never been “attracted” to MUFE. Until then. These really look nice! It does suck that an actual palette cannot be removed from the package.

Right? I don’t know why… I’ve just never cared. I’ve tried several things and they always just feel like stuff I either already have or could get someplace else. I don’t know if it’s still the same but they used to have a PRO discount that was insanely easy to get but impossible to use without on-line or phone ordering options.

I never wanted to buy their eyshadows as I would have to pay full price myself. But I’m a fan of the Aqua line (Aqua Eye ,Aqua Lip, Aqua Cream, Aqua Rouge) and face kit powders from this brand. Foundations not so much and most are not FULL coverage I’m looking for.

So I’m excited for this reformulation of shadows/blushes but would still buy only a select number of shade at this price point but I don’t mind that for staple colours because the pans are nice and big at $24CAN

While I don’t see myself purchasing this palette (I don’t reach for any big palette often enough to warrant that), Golden Khaki and Black Gold have certainly caught my eye! Will have to take a look at those in real life soon!

Just beautiful! The quality looks amazing. I’m so glad I can buy this separately though. Black Gold looks like a must, as well as th khaki one. Each shadow looks quite large! Also, just from the swatches, the texture looks amazing!

Wow! All the colors are amazing. The pigmentation looks great:) I love the brighter colors that you can also double up as a blush. Now I’m really looking forward to receiving my palette:)

I’m literally crying because of this beauty right now :'(
Small question Christine: why did you blend out some shade but not the rest?
Anyway i’m excited for your upcoming review on this palette

Hi Donna,

Four shades are blushes – so the ones that are blended out are blushes, though it’s being marketed as an eyeshadow palette (much like the Artist Shadow range), several shades aren’t safe for use on eyes in the U.S. and are labeled “blush.”

Only 4 catch my eye (I922, I340, ME304, S742), and of the 4 only 2 really excite me.(I922 & I340)

Think I’ll save myself the cash and just pick up a couple singles.

If I could find a way to get rid of some of my other palettes that I don’t use very much, I could probably justify buying this. What do people do with lightly used palettes?

I just condensed some of my lightly used pallets yesterday. I took the few colors I loved and deported them to a Z Palette for traveling and just got rid of all the stuff I’m never going to use. Sometimes I give stuff to my friends or family if it’s in good shape and clean.

I’ll take the entire smokey palette in the middle, thank you very much. I think I can treat myself to 3-4. If I like them, watch out Christmas, here I come!

Can’t wait for mine to get here! I just can’t resist a palette that boasts so many incredible makeup artists as designers. For me, it’s worth it as this one purchase will eliminate a need for a ton of other palettes and inevitably save me some money this year as I won’t be as tempted by others. Plus, MUFE is perfect for packing in my acting kit. Hope I get to tell you how I like it soon and hope you enjoy. Looking forward to your review.

Thank you so much for getting these swatches up so quick they all look so lovely. Mine is on its way!!! Quick question. On the old no #92 it was a matte shade. Which is a holy grail of bright purples imo, however this new reformulation appears as a frost.. thoughs on this?

It looks amazing and if I was a makeup artist I’d definitely get it. But since I am not I can’t see myself spending that much money. I’d rather just pick a few shades that I really like.

WOW. What a selection. I’m not sure I’d buy it because there is a lot in there that is too warm for me but omg for a makeup lover with warm skin it looks like a must have!

Oh, thank God it’s too warm toned for me to justify it, haha. The last selection of colors gives the UD Electric palette a run for its money, though!

I want this so bad. All those gorgeous colors, plus 4 blushes (one purple!). My wallet says, “no,” though. Sniffle. 🙁 I may get some of these in singles, though. I got Tomato. I swatched it and liked it. I haven’t tried it on my face yet.

I’m waiting (impatiently) for mine to arrive lol. I know $250 at one time feels like a lot but if you like 12 of the shadows and bought them individually you would spend that much (assuming you pay full retail per shadow). Even for those with a pro discount this is a great deal. I used to pass on MUFE shadows because of the price (up until last year I only owned one color. #92) but after working with these on clients and myself I found the formula to be amazing. Even before this new formula they were great, especially their mattes. The plus side to this is that you can recreate this palette over time since all of the colors are perm so that’s something to consider if you really like these shadows but can’t justify spending so much at once.
I have a client that is planning on buying it through Sephora with 2 other friends. She only wants the smoky tray, one wants just the colorful tray, and the youngest one wants the neutrals. It’s another option to consider if you’re someone that only wants one tray and know two others that would be interested in the other colors.

Oh. My. God. I WANT this. I’ve been kind of “over” palettes for a while now (though I do want the UD Electric), but holy cow. Talk about the perfect travel palette. Any eye look you want plus some that double as blushes. The only thing that bums me out is that for the classic pale shimmery lid/smoky outer corner look, there’s only really one lid color. I wish they has a shimmery champagne in addition to the pale gold.

Ohhhhh.the swatches are gorgeous.really diggin that watermelon&black gold colors..wish I had the mula for this.i swear id never have to get another palette for a good long while..oh who am I kidddin. Hello my name is crystal& I am a makeup addict..2 bad im a broke makeup addict…

Wow! I’m gonna have to make a palette. I can’t afford this but the pigmentation. color range, and different finishes are blowing my mind! I also think that I might be able to find a good contour shade (I love how big the shadows are). 🙂

With all the color choices and blushes this would make a nice travel palette. I might get this one.I’ll wait for the final rating,lol.

OMG!!! I’ve been trying not to buy anymore makeup unless I run out of something. This is so tempting but I’ll go broke for sure, lol. The price looks reasonable for the amount you are getting. I mean, that’s one of the reason I only have one eye shadow from MUFE, but this is a good way to pick up some more.

I can’t wait till mine arrives in the mail! Makeup Forever has never ceased to amaze me with their products and I didn’t think twice about ordering this palette.
Brw, for the people who can’t seem to order this product on Sephora, there is a seller on eBay selling it for the same price! 🙂

This is amazing. A palette full of warm colors is exactly what I’ve been looking for. If I didn’t have other palettes this would be my go-to palette but I have too many other eyeshadow already, sorry makeup forever! Plus I did have 9 of their old eyeshadows. Christine will this be sold inside a sephora too?

The price is killing me! I’ll definitely be saving my pennies though because it seems like it’s worth it. The colors are beautiful and some can be used as blushes too.

ahh i had no intentions of buying this palette at all especially at this price point but all your reviews and swatches made me want it so badly. I went back and forth many times and finally decided to go take a look at it at the makeupforever store. It is even more gorgeous in person! I couldn’t justify such a big purchase on makeup without talking it over with my significant other first. I completely expected him to say that it was too unreasonable and that I already had too much makeup. But he surprised me by purchasing it for me for my 30th birthday! 30 years, 30 artists so fitting! Thanks again for getting the swatches up so fast! I absolutely adore this palette! It really and truly does have everything I have ever wanted in a palette!

I have 4 artist boxes (30 shadows each) of MUFE eyeshadows … that’s 120 shadows and none of them are like these! I bought some of the new artist shadow formulations, but none are in this collection. I wish I had seen your swatches before I had purchased. Hate to say it, but I need this collection. Dang it.

As far as the price goes. In the grand scheme of things it’s not expensive. I’ve had those 120 colors for over 6 six years. The colors are still fresh and clean. MUFE products last so long and wear so well there’s no question that you get your money’s worth. Like everyone else said… I too have to start saving up.

By the way, I really appreciate all your swatch posts. They really help out.

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