Kat Von D Studded Kiss Crème Lipstick ($19.00 for 0.12 oz.) is a new, 40-shade deep range that just launched on KatVonDBeauty.com and will arrive at Sephora on January 19th. It’s a reformulation of the original Studded Kiss line-up, and the new formula is divided into three finishes (metallic, satin, and shimmer). There is a mix of shades from the original lineup and new shades (and some that colors from the Everlasting Liquid Lipstick range). One big difference is that there aren’t any true, flat mattes in the reformulation, and my guess is that with how deep the Everlasting Liquid Lipstick range is (which are flat, matte) that the more traditional lipstick range is positioned to be a creamier alternative to the liquid lipstick formula. The change in finish did change some of the colors noticeably (comparing original to new).
Per the brand, the new formula is supposed to be “the creamiest, most cushiony and unbelievably pigmented lipstick to ever cross your lips” that is “comfortable” to wear. I don’t know if the brand has actually tried the plethora of other lipsticks on the market, because I can tell you that after swatching all 40 shades back-to-back, these are nowhere near “the creamiest” or “most cushiony” or even “unbelievably pigmented.” They are, on average, much creamier than the original formula, but a fair number of shades were firm and dense enough that short strokes was better for application otherwise there was noticeable tugging. Some shades were pigmented, some shades were uneven or sheer. The mid-tone shades seemed to be the best overall in terms of application, pigmentation, and how they looked on the lips. I think there will be some winners in the range, but there will be several duds, too.
I did not review all shades in the original Studded Kiss formula as it wasn’t feasible for me to purchase all of those at the time, and after trying what I did purchase, they weren’t promising (often very dry, stiff, and painful to use with a drying formula). From what I can tell, some are better (see: LUV (Original) vs. LUV (New); Coven (Original) vs. Coven (New)), some are worse (see: Gold Blooded (Original) vs. Gold Blooded (New); Poe (Original) vs. Poe (New)). The shimmery shades seemed worse for the reformulation, and the glittery shades are like the grittiest sandpaper across one’s lips; I felt like I was ripping my lips off when applying both Gold Blooded and Piaf with Poe not being far behind.