Urban Decay Zone is a very warm-toned, light-medium brown with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Zone is described as a "medium brown matte." It's a muted, medium brown with warm, yellow undertones and a matte finish. It had good pigmentation with a soft, finely-milled consistency that blended easily on the skin. The color started to fade after eight hours of wear. Natasha Denona Zand (189CM) (PiP, ) is darker (95% similar). LORAC Nude #4 (LE, $19.00) is less pigmented, warmer (90% similar). Urban Decay Fix (LE, $19.00) is darker (90% similar). MAC Cork (P, $17.00) is lighter (95% similar). Coloured Raine Hot Cocoa (P, $6.99) is darker (90% similar). MAC Mumu (LE, $17.00) is lighter, warmer (95% similar). Laura Mercier Dune (LE, $23.00) is cooler (90% similar). Stila Warm Honey (LE, $18.00) is lighter (95% similar). Pretty Vulgar Nest Egg (PiP, ) is darker, cooler (90% similar). Too Faced Mousse (PiP, $16.00) is darker, warmer (90% similar). Stila Warm Taupe (LE, $18.00) is darker, more muted, cooler (85% similar). LORAC Undeniable (PiP, $19.00) is lighter (90% similar). Urban Decay Anaheim (LE, $19.00) is lighter, more muted (85% similar). Dior Nude Dress #5 (PiP, ) is darker, cooler (85% similar). LORAC Bedrock (LE, $19.00) is cooler (85% similar). Make Up For Ever M660 Speculous (DC, $21.00) is lighter, brighter, warmer (85% similar). Chanel Lumieres Naturelles #3 (LE, ) is darker, cooler (85% similar). Urban Decay Chessboard (LE, $19.00) is darker, cooler (85% similar). LORAC Burlap (LE, $19.00) is lighter (90% similar). Natasha Denona Safari (187CM) (PiP, ) is lighter, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.