Urban Decay Truth is a slightly cool-toned, light pink with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Truth is described as a "pale pink-nude matte." It's a light, neutral-to-warm-toned pink with a matte finish. The more I used this, the more powdery and loose the eyeshadow became over time. It is really pigmented, but so much of the powder just falls everywhere when using it. This was one of the shades I used frequently as a brow bone highlighter (usually mixed with something else, as my skin tone doesn't play well with the white base in this shade), and it was a very finicky eyeshadow: touch the brush very, very lightly to the pan, tap off excess, then apply, and then you may still need dust away excess. It lasted for six and a half hours on me. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.