Urban Decay Steady is a very warm-toned, very light copper with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Steady is described as a "medium rose with metallic gold shift." It's a soft, medium copper with warm undertones and a metallic sheen. It had a really smooth, dense texture that made it easy to apply to bare skin without losing intensity. This shade stayed on for eight hours before fading. Charlotte Tilbury The Dolce Vita #1 (PiP, ) is lighter (95% similar). NARS Icon (DC, $25.00) is more shimmery (95% similar). Smashbox Crisp (PiP, ) is less shimmery (95% similar). Tarte Rose Champagne (LE, ) is lighter (95% similar). Laura Mercier Rosegold (PiP, $28.00) is darker (95% similar). Colour Pop Soo Good (LE, $4.50) is cooler (95% similar). Marc Jacobs Beauty The Enigma #7 (PiP, ) is darker (95% similar). Disney by Sephora Splendid (LE, ) is lighter (95% similar). bareMinerals Ball Gown (LE, ) is cooler (95% similar). Becca Champagne Toast (LE, ) is darker (90% similar). NABLA Cosmetics Fabric (PiP, ) is darker (90% similar). Makeup Geek Starry Eyed (P, $9.99) is darker, cooler (90% similar). NARS Endless (DC, $25.00) is lighter, warmer (90% similar). Charlotte Tilbury Copper Charge #1 (PiP, ) is darker, cooler (90% similar). Rouge Bunny Rouge Angelic Cockatiels (P, $19.00) is darker (90% similar). NARS Old Church Street (Left) (LE, ) is darker (90% similar). Makeup Geek In the Spotlight (P, $9.99) is brighter (90% similar). Natasha Denona Skin (75S) (PiP, $29.00) is darker (90% similar). Laura Mercier Rose Quartz (LE, ) is less shimmery, lighter, cooler (90% similar). Too Faced Cherish (PiP, ) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.