Urban Decay Secret Service is a neutral-toned, dark brown with a matte finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
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Urban Decay Secret Service Eyeshadow ($18.00 for 0.05 oz.) is described as a "soft cool brown matte." It's a cool-toned, gray-tinged brown with a matte finish. It's a brown-leaning taupe, but it has a fair amount of brown in it. Wet 'n' Wild Desert Festival #3 is slightly darker. MAC Omega is much lighter. Bobbi Brown Hot Stone is darker. Urban Decay Faint is a few shades lighter.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol. May contain: Ci 77019 (Mica), Ci 77491/77492/77499 (Iron Oxides), Ci 77742 (Manganese Violet), Ci 75470 (Carmine).