Urban Decay Plague is a moderately cool-toned, dark purple with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Urban Decay Plague Eyeshadow ($19.00 for 0.05 oz.) is described as a "deep red-purple with blue shift." It's a medium-dark purple with warm, reddish undertones with a very strong, bluish-violet shimmer that gives it a cooler tone overall. The texture was smooth, lightly creamy, and easy to work with on bare skin, as it was very pigmented and blendable. The color started to crease after eight hours on me. Too Faced Villain (LE, $16.00) is lighter (95% similar). Fyrinnae Because Cats (P, $6.75) is more shimmery, darker, more muted (95% similar). Too Faced Shady Bitch (LE, $16.00) is darker, warmer (90% similar). Natasha Denona Blue Dahlia (181DC) (LE, $29.00) is lighter (90% similar). Urban Decay Spandex (LE, ) is darker (90% similar). MAC Ascent of Glamour (LE, $22.00) is lighter, brighter, cooler (85% similar). Pat McGrath Violet Void (LE, $25.00) is more shimmery, brighter, warmer (85% similar). Sleek MakeUP Simbad's Seas (LE, $9.99) is lighter, brighter, cooler (85% similar). Sydney Grace Beauregarde (P, $15.00) is more shimmery, darker (85% similar). Too Faced Sugared Violet #2 (LE, $16.00) is more muted (85% similar). Too Faced Sugared Violet (LE, $16.00) is more muted, warmer (85% similar). Pat McGrath Interstellar (LE, $25.00) is lighter, cooler (85% similar). Buxom Posh Purple (P, $12.00) is lighter, brighter (85% similar). MAC Vio-lit (LE, $21.00) is more shimmery, lighter, cooler (85% similar). Anastasia Osiris (LE, $12.00) is darker, more muted (80% similar). Sleek MakeUP Bliss in Barcelona (LE, $9.99) is darker, warmer (80% similar). Sugarpill Weekender (P, $13.00) is more shimmery, lighter, cooler (80% similar). Pat McGrath Purple Reign (DC, $25.00) is warmer (80% similar). Tarte Graphic (LE, ) is less shimmery, darker, warmer (80% similar). Disney by Sephora Snarfblat (LE, ) is less shimmery, darker, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.