Urban Decay Moonflower is a moderately warm-toned, medium-dark copper with a frost finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
Moonflower is described as a "metallic rose-gold with gold micro-shimmer." It's a medium, orange-brown with warm undertones and a soft, frosted finish. It had good pigmentation with a lightly drier, dusty consistency that applied decently but still sheered out a little. It wore well for seven hours before fading. MAC All That Glitters (P, $17.00) is lighter, cooler (95% similar). NARS St-Paul-de-Vence (Left) (DC, $25.00) is lighter (95% similar). Kat Von D Unrequited (PiP, ) is less shimmery (95% similar). MAC Mortal #2 (LE, ) is lighter (90% similar). Too Faced Friendspiration (LE, $16.00) is more shimmery, darker, cooler (90% similar). Natasha Denona Skin (75S) (PiP, $29.00) is more shimmery, lighter (90% similar). bareMinerals Nirvana (P, ) is lighter (90% similar). MAC Sun Tweaked (PiP, $17.00) is lighter, cooler (90% similar). Tom Ford Beauty Honeymoon #1 (PiP, ) is more shimmery, lighter (90% similar). Bobbi Brown Champagne Truffle (LE, $21.00) is darker, more muted, cooler (90% similar). Viseart Orange Topaz (PiP, ) is more shimmery (95% similar). MAC Layin' Low (P, $18.50) is less shimmery (90% similar). theBalm Mischievous Marissa (P, $16.00) is more shimmery (95% similar). Guerlain Les Fauves #4 (LE, ) is darker (90% similar). Disney by Sephora All Aglow (LE, ) is warmer (85% similar). Urban Decay Penny Lane (LE, $19.00) is lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.