Urban Decay Loaded is a very cool-toned, very dark green with a frost finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
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Loaded is a blackened green-teal. It goes on very, very dark--you will lose some of the strength of the overall green/teal if you blend it out, but it doesn't look full-on black. MAC Cosmic Clash (LE, $25.00) is more shimmery, lighter (95% similar). MAC Magic Spells (LE, $21.00) is darker, warmer (90% similar). Bobbi Brown Forest (P, $28.00)(90% similar). Make Up For Ever ME302 Peacock (DC, $21.00) is more shimmery (95% similar). Chanel Tisse Venitien #4 (PiP, ) is lighter, warmer (85% similar). MAC Legendary Lure (P, $20.00) is warmer (90% similar). MAC Eat, Love (LE, $17.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Caprylic/Capric Triglyceride, Talc, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid. May contain: CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 77288 (Chromium Oxide Greens).