Urban Decay Heat is a very warm-toned, light copper with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Heat is described as a "bright metallic copper." It's a bright, gold-shimmered copper with warm undertones and a frosted sheen. The color payoff was excellent, while the texture was fairly soft and smooth. It lasted for seven and a half hours before fading. Urban Decay did have a Heat eyeshadow in their deluxe range once upon a time, but it was a red-based shade, so this is different. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.