Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
1 Written Reviews
By Mariella 6 years ago.
I have this shadow in the 15th Anniversary palette and I'm so glad to have it (in spite of the impractical packaging). This is such a beautiful shimmery brown with a gorgeous finish that just glows and doesn't have the annoying glitter-bomb fallout that far too many UD shadows have. The even pigmentation means this applies beautifully and easily - great colour payoff. It also blends easily, without loosing all its "oomph". This shade is perfect for autumn but feels right in summer too - that beachy, bronzey glow that is so flattering. I love this all over the lid or as an outer V shadow and smudged under my lower lashes, it is perfect too.