Urban Decay 1987 is a moderately warm-toned, light-medium gold with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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1987 is described as a "bright metallic yellow-gold." It's a light-medium, yellow gold with warm undertones and a frosted sheen. It had great pigmentation with a soft, dense, and buttery consistency that was easy to work with. On me, it started to fade after eight hours of wear. MAC Heaven Loves You (LE, $18.00) is more shimmery, lighter (95% similar). MAC Very Frisky (LE, ) is darker (95% similar). Burberry Gold Shimmer #1 (LE, ) is lighter (95% similar). Burberry Gold Shimmer #2 (LE, ) is warmer (95% similar). Colour Pop Rule Breaker (PiP, $4.50) is more shimmery, darker (90% similar). theBalm D1 (LE, $16.00) is less shimmery (90% similar). LORAC Black Tie Attire #7 (LE, $19.00) is warmer (90% similar). Colour Pop Third Eye (LE, $4.50) is more shimmery, warmer (90% similar). Marc Jacobs Beauty The Siren #4 (LE, ) is more shimmery, lighter, warmer (90% similar). MAC Whenever You Call (LE, $17.00) is lighter, warmer (90% similar). Make Up For Ever D410 Gold Nugget (P, $17.00) is darker (90% similar). Coloured Raine Flashy (P, $6.99) is more shimmery, lighter (90% similar). Anastasia C2 (Norvina Vol. 1) (LE, $12.00) is more shimmery, darker, warmer (90% similar). Make Up For Ever ME406 Golden (DC, $21.00) is warmer (90% similar). Guerlain Coque d'Or #2 (DC, ) is warmer (90% similar). Smashbox Pixel Dust (PiP, ) is lighter, warmer (90% similar). Inglot #403 (P, $7.00) is brighter (90% similar). Smashbox Let's Rage (PiP, ) is lighter (90% similar). NARS Goldfinger (DC, $25.00) is lighter (95% similar). MAC Sun's Out, Buns Out (LE, $17.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.