O40
Shiseido The Makeup Dual Balancing SPF 17
We recommend shade O40 for light medium or medium skin tones with yellow, moderately yellow undertones.
Lightest
Medium - Medium Deep
Deepest
Shiseido O40 is described by the brand as "Natural Fair Ochre." It is a shade in the The Makeup Dual Balancing SPF 17 range, which is a liquid foundation with a semi-matte finish and medium coverage that retails for $38.50 and contains 4 oz.
Jump to a particular section if you know what information you're looking for!
Shade Matching Insights
Who Matches O40 Best?
The following insights have been gained from readers who have tried this shade and how well it matches their skin tone and undertones.