I40
Shiseido The Makeup Dual Balancing SPF 17
We recommend shade I40 for medium or medium deep skin tones with neutral undertones.
Lightest
Medium - Medium Deep
Deepest
Shiseido I40 is described by the brand as "Natural Fair Ivory." It is a shade in the The Makeup Dual Balancing SPF 17 range, which is a liquid foundation with a semi-matte finish and medium coverage that retails for $38.50 and contains 4 oz.
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Shade Matching Insights
Who Matches I40 Best?
The following insights have been gained from readers who have tried this shade and how well it matches their skin tone and undertones.
