O40
Shiseido Radiant Lifting SPF 17
We recommend shade O40 for light medium or medium skin tones with yellow, moderately yellow undertones.
Lightest
Medium - Medium Deep
Deepest
Shiseido O40 is described by the brand as "Natural fair ochre." It is a shade in the Radiant Lifting SPF 17 range, which is a liquid foundation with a luminous finish and light-medium coverage that retails for $45.00 and contains 1.2 oz.
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Revive your skin with light. A revolutionary anti-aging foundation with innovative light technology to eliminate shadows and give skin a radiant, youthful glow. Radiance Reflecting Powder provides a soft-focus effect and luminosity to wrinkles for a more youthful, lifted appearance. Offers a smooth, radiant finish for 12 beautiful hours and a rich moisturizing effect for 24 hours.
