Superior Preference
L'Oreal
L'Oreal Superior Preference is a dye that retails for $8.99. There are 51 options in our database.
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Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Suprême® Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair. The inspiration for the new collection of shades from Superior Preference: Paris Couture. Inspired by the "City of Light" itself. Get chic, elegant, and sophisticated color. World-renowned colorist Christophe Robin infused subtle tones and reflects into classic colors to create four exclusive new salon-quality shades.
