Plush Plum

L'Oreal Colour Riche Balm

L'Oreal Plush Plum is a cool-toned, plum. It is a permanent lip balm that retails for $7.95.

Claims / Ingredients

Indulge your lips with Colour Riche® Balm. This tinted lip balm provides a hint of luscious, kissable color, smoothing lips instantly and for a full 8 hours of continuous hydration. Lips are softer and more supple all day long—and keeps conditioning even after it’s been removed. .

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