Estee Lauder Potent is a slightly warm-toned, light coral. It is a permanent lipstick that retails for $32.00 and contains 0.12 oz.
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Estee Lauder Potent Pure Color Envy Sculpting Lipstick ($30.00 for 0.12 oz.) is described as a "light, pink-coral nude." It's a light-medium, pink-coral with warm undertones and a luminous sheen. It had mostly opaque color coverage, and it applied smoothly for the most part. The consistency of this one felt a little higher in slip, so if you over-applied the color, you could see "lines" left if you pressed your lips together. This shade wore well for four hours. MAC Flavour (LE, $16.00) is more matte. MAC Betty Bright (LE, $16.00) is darker, brighter. YSL Corail Jalouse (32) (P, $34.00) is darker, brighter. Tom Ford Beauty Summer Fling (04) (LE, $49.00) is darker. Too Faced Taffy (P, $21.00) is lighter. Urban Decay Native (P, $22.00) is darker. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Saturates lips with high-intensity color-in one stroke. Lip-sculpting statement shades for all skintones.