Colour Pop Baby Roo is a very warm-toned, dark lavender with a frost finish. It is a permanent eyeshadow that retails for $5.00 and contains 0.07 oz.
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Colour Pop Baby Roo Super Star Loose Pigment ($5.00 for 0.07 oz.) is a medium purple with warm undertones and flecks of copper micro-sparkle and smaller frosted shimmer. It had sheer coverage applied dry, but it intensified to mostly opaque coverage when applied with a dampened brush. It wasn't a shade I'd recommend unless you tend to use your loose eyeshadows with dampened brushes or over tacky bases. The texture was soft and finely-milled, so it blended out well along the edges but had some fallout if I worked with it dry. On its own, it lasted for six hours (dry) and eight hours (dampened).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Our first ever loose shadow was created with the highest concentration of ultra-fine pigments, pearls and glitter to deliver extra dimensional colour and shine. These versatile shadows can elevate your look from down-to-earth to out of this world. Try it wet for a liquid metallic, intense glitter finish - we’ll give you a sec to compose yourself.
Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Phenoxyethanol, Octyldodecanol, Octyldodecyl Stearoyl Stearate, Tin Oxide, Carmine (CI 75470), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77491), Mica (CI 77019), Titanium Dioxide (CI 77891). *Not intended for use on the lips.