Colour Pop Own Ur Power is a very cool-toned, medium-dark lavender with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
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Own Ur Power is a medium lavender with strong, cool blue undertones and a matte finish. It had nearly opaque pigmentation that applied evenly to bare skin and blended out well along the edges without losing its intensity. The texture was lightly powdery but didn't seem prone to fallout or sheering out too readily. The color showed signs of fading after seven and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Synthetic Fluorphlogopite, Talc, Boron Nitride, Zinc Stearate, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Manganese Violet (CI 77742), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).