Colour Pop Cravings is a moderately warm-toned, very light yellow with a semi-matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
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Cravings is a pale yellow with subtle, warm undertones and a matte finish larger sparkle over top. The sparkle felt like a random smattering of sparkle, and thankfully, it didn't seem to translate to the lid (because it would have just resulted in fallout over time instead!).
It was moderately powdery, which resulted in some powder fallout when blended, and the semi-opaque coverage was hard to keep there (or to build it up) without a tacky, white base under it. This shade lasted for six hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Zinc Stearate, Talc, Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Lauroyl Lysine, Magnesium Stearate, Fragrance, Dimethicone, Silica, Boron Nitride, Caprylic/capric Triglyceride, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Tin Oxide, Hexylene Glycol, Dimethiconol. May Contain: Aluminum Powder (CI 77000), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Bronze Powder (CI 77400), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Copper Powder (CI 77400), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Red 7 Lake (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140).