The formula is supposed to have "full-coverage" with a "super matte" finish that has a "lightweight and velvety feel." I'd agree with all of those things--most shades were opaque while a few were more semi-opaque to mostly opaque. The texture has a silicone-heavy feel to it, so it has the velvety slip that used to be more typical of face primers than lip products, but this silicone-heavy type of formula has made its way into lip products to give a more matte finish with a smoother, more velvety consistency. The consistency feels a bit denser, though it remains lightweight, and usually delivers even coverage in a single stroke that doesn't tug. The formula wears anywhere from four to eight hours on me, and it is typically neither drying nor hydrating. There's a soft, sweet vanilla scent but no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
Based on 2 Reviews, 8 Quick Reviews
The Good: Easy To Apply (5), Great Value (4), Long-wearing (3), Creamy (2), Smooth (2), Travel-friendly (2), Moisturizing (1)
The In-Between: Highly Pigmented (6), Non-sticky (1)
The Bad: Drying (3), Dry (2)