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A long-wearing, moisturizing, full-coverage, cream-to-matte lip color in a range of statement-making nude shades for all skin tones. When it comes to the nude lip, there is no such thing as one-size-fits-all color. Meet the next generation of nude: this next-level GEN NUDE™ Matte Liquid Lipcolor is a long-wearing, cream-to-matte color with a lightweight, non-tacky texture. Formulated with moisturizing ingredients to counteract dryness, this lip color glides on silky smooth and provides a subtle, vanilla scent. The flexible paddle applicator delivers full coverage in one sweep. For best results, wait 10 minutes before eating or drinking to allow the color to set.