Natasha Denona Joya Eyeshadow Palette 5 Review, Photos, Swatches
Joya
Natasha Denona Joya Eyeshadow Palette 5 ($48.00 for 0.40 oz.) is a new, limited edition holiday offering that features a new formula–the brand’s “cream-powder hybrid shadow.” The new formula is supposed to have “pigment-rich coverage of a cream” with the “long-lasting, crease-free wear of a powder.” From what I could tell, this just meant a slightly denser feel with less dustiness/powderiness but wasn’t anything outside of normal range in texture for a powder eyeshadow. Most of the shades had good, buildable pigmentation and were blendable on the lid with eight to nine hour wear and minor fallout (three shades are quite sparkly).
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Joya
LELimited Edition. $48.00.
Peach Gold (135DC)
Peach Gold (135DC) is a medium-dark pink with warm, coppery shimmer and sparkle. The pigmentation was good, though it wasn’t quite opaque, and the consistency was loose, slightly chunky, and more prone to sheering out on the skin. I felt like this was a shade that had to be used with fingertips or with a dampened brush to help smooth and even out the coverage on the lid. It wore well for eight and a half hours with slight falllout over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Uptight (LE, $4.50) (100% similar).
- ColourPop Garden Date (PiP, $4.50) is less shimmery, lighter, warmer (95% similar).
- ColourPop Party of Five (LE, $6.00) is less shimmery, lighter (95% similar).
- ColourPop Turntables (P, $4.50) is warmer (95% similar).
- Sydney Grace Destination Wedding (LE, $8.00) is less shimmery (95% similar).
- ColourPop Blossom (LE, $4.50) (90% similar).
- Sydney Grace Golden Strawberry (P, $5.00) is less shimmery, lighter (90% similar).
- ColourPop Seize the Day (LE, $4.50) is brighter (90% similar).
- Estee Lauder Boho Rose #1 (PiP, ) is less shimmery, lighter (90% similar).
- Smashbox Bikini Scene (PiP, ) is warmer (90% similar).
Formula Overview
$29.00/0.08 oz. - $362.50 Per Ounce
The majority of the brand's eyeshadows are quite pigmented, blendable, and long-wearing. The eyeshadows have improved over time, particularly with respect to longevity (without a primer). The original formula often creased on me within seven to eight hours, whereas the more current formula wears eight to nine hours with fading (instead of full-on creasing). The more matte finishes tend to be a bit more velvety, substantial, and less dry/powdery compared to prior iterations.
The metallic finish is often the creamiest, slightly denser in feel, but has excellent pigmentation, adhesion, and blendability. The sparkling shades can have some fallout, depending on how they're applied and how sparkly they are, so they sometimes work better with fingertips or a dampened brush; they can also run sheerer compared to other finishes.
Cream-Powders are the more unique formulation and tend to have firmer, almost stiff, consistencies and more semi-opaque, watercolor-esque coverage. They are longer-wearing, but they can take a few uses to learn how to use. This formula has also improved compared to when it first debuted--it is a bit more yielding now.
Browse all of our Natasha Denona Duo-Chrome Eyeshadow swatches.
Look Using this Product
Peach Gold (135DC)
LELimited Edition. $29.00.
Fuchsia (136CP)
Fuchsia (136CP) is a rich, medium-dark raspberry pink with subtle, cool undertones and a satin finish. It had opaque color coverage with a smooth, somewhat firm texture that needed a dense brush or a heavier hand to achieve full coverage. I was surprised, however, that it blended out rather easily–even with fluffy, soft brushes–once in place on the lid. It had more medium, buildable coverage with a less dense brush. On me, it lasted for eight and a half hours before fading slightly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- MAC Fuchsia Fury (LE, $17.00) is darker (95% similar).
- ColourPop Hen Party (LE, $4.50) is less shimmery, cooler (95% similar).
- MAC Fashion Fanatic (LE, ) is lighter (95% similar).
- Sephora Eliza D (LE, ) is brighter (95% similar).
- Makeup Geek Simply Marlena (DC, $6.00) is less pigmented, warmer (90% similar).
- ColourPop Fair Play (LE, $4.50) is lighter (90% similar).
- MAC Bijou (LE, $17.00) is lighter, cooler (90% similar).
- ColourPop Take a Sip (PiP, $4.50) is lighter (90% similar).
- Fenty Beauty Lil Miss (PiP, ) is less shimmery, lighter, warmer (90% similar).
- MAC Bird's Eye View (LE, $17.00) is lighter, cooler (90% similar).
Formula Overview
-
The majority of the brand's eyeshadows are quite pigmented, blendable, and long-wearing. The eyeshadows have improved over time, particularly with respect to longevity (without a primer). The original formula often creased on me within seven to eight hours, whereas the more current formula wears eight to nine hours with fading (instead of full-on creasing). The more matte finishes tend to be a bit more velvety, substantial, and less dry/powdery compared to prior iterations.
The metallic finish is often the creamiest, slightly denser in feel, but has excellent pigmentation, adhesion, and blendability. The sparkling shades can have some fallout, depending on how they're applied and how sparkly they are, so they sometimes work better with fingertips or a dampened brush; they can also run sheerer compared to other finishes.
Cream-Powders are the more unique formulation and tend to have firmer, almost stiff, consistencies and more semi-opaque, watercolor-esque coverage. They are longer-wearing, but they can take a few uses to learn how to use. This formula has also improved compared to when it first debuted--it is a bit more yielding now.
Browse all of our Natasha Denona Cream-Powder Eye Shadow swatches.
Look Using this Product
Fuchsia (136CP)
LELimited Edition.
Gold (137CP)
Gold (137CP) is a bright, medium gold with warm, yellow undertones and a sparkling, metallic sheen. It had good pigmentation that was buildable to full coverage. The consistency felt almost wet in the pan, though it was definitely still a powder product at heart. What was most surprising was that there was very little fallout during application as well as after eight and a half hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Sleek MakeUP Sunset #5 (PiP, $9.99) is darker (95% similar).
- Makeup Geek Fortune Teller (P, $9.99) is brighter (95% similar).
- ColourPop Rascal (P, $4.50) is lighter (95% similar).
- ColourPop West Coast (LE, $4.50) is warmer (95% similar).
- Tom Ford Beauty TFX14 (LE, $36.00) is warmer (95% similar).
- Dior Celebrate in Gold #1 (LE, ) is less shimmery, lighter, warmer (95% similar).
- KVD Beauty Relic (LE, ) is darker (95% similar).
- ColourPop Golightly (P, $5.00) is lighter, cooler (95% similar).
- MAC Struck Gold (LE, $17.00) is less shimmery (95% similar).
- Melt Cosmetics Over Critical (LE, ) is darker (95% similar).
Formula Overview
-
The majority of the brand's eyeshadows are quite pigmented, blendable, and long-wearing. The eyeshadows have improved over time, particularly with respect to longevity (without a primer). The original formula often creased on me within seven to eight hours, whereas the more current formula wears eight to nine hours with fading (instead of full-on creasing). The more matte finishes tend to be a bit more velvety, substantial, and less dry/powdery compared to prior iterations.
The metallic finish is often the creamiest, slightly denser in feel, but has excellent pigmentation, adhesion, and blendability. The sparkling shades can have some fallout, depending on how they're applied and how sparkly they are, so they sometimes work better with fingertips or a dampened brush; they can also run sheerer compared to other finishes.
Cream-Powders are the more unique formulation and tend to have firmer, almost stiff, consistencies and more semi-opaque, watercolor-esque coverage. They are longer-wearing, but they can take a few uses to learn how to use. This formula has also improved compared to when it first debuted--it is a bit more yielding now.
Browse all of our Natasha Denona Cream-Powder Eye Shadow swatches.
Look Using this Product
Gold (137CP)
LELimited Edition.
Red Grape (138M)
Red Grape (138M) is a deep red with subtle, warm undertones and a pearly sheen. The color payoff was fantastic, while the texture was smooth, moderately dense, but it was blendable and easy to work with on the lid. The eyeshadow started to fade on me after nine hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Inglot #450 (P, $7.00) is darker (95% similar).
- MAC Crimson Tryst (LE, $17.00) is darker, warmer (95% similar).
- Too Faced Plum Pudding (LE, $16.00) is darker (90% similar).
- Tarte Revel (P, $14.00) is warmer (90% similar).
- Pat McGrath Optic Fuchsia (LE, $25.00) is more shimmery (90% similar).
- Pat McGrath Hedonistic (PiP, $25.00) is lighter (85% similar).
- Ciate Fierce (LE, ) is lighter, warmer (85% similar).
- Anastasia Sangria (P, $12.00) is lighter (90% similar).
- Dior Ruby #4 (LE, ) is more muted, warmer (85% similar).
- Cle de Peau Les Annees Folles #1 (LE, ) is more muted, warmer (85% similar).
Formula Overview
$29.00/0.08 oz. - $362.50 Per Ounce
The majority of the brand's eyeshadows are quite pigmented, blendable, and long-wearing. The eyeshadows have improved over time, particularly with respect to longevity (without a primer). The original formula often creased on me within seven to eight hours, whereas the more current formula wears eight to nine hours with fading (instead of full-on creasing). The more matte finishes tend to be a bit more velvety, substantial, and less dry/powdery compared to prior iterations.
The metallic finish is often the creamiest, slightly denser in feel, but has excellent pigmentation, adhesion, and blendability. The sparkling shades can have some fallout, depending on how they're applied and how sparkly they are, so they sometimes work better with fingertips or a dampened brush; they can also run sheerer compared to other finishes.
Cream-Powders are the more unique formulation and tend to have firmer, almost stiff, consistencies and more semi-opaque, watercolor-esque coverage. They are longer-wearing, but they can take a few uses to learn how to use. This formula has also improved compared to when it first debuted--it is a bit more yielding now.
Browse all of our Natasha Denona Metallic Eye Shadow swatches.
Look Using this Product
Red Grape (138M)
LELimited Edition. $29.00.
Star Bronze (139CP)
Star Bronze (139CP) is a medium brown with warm undertones and flecks of gold and copper sparkle. It had good color coverage in a single layer, though it was just shy of full coverage without a second layer patted on top. The eyeshadow applied better with a dampened brush, as it did not look as even dry (though only noticeable close-up). It lasted for eight and a half hours with slight fallout over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Glare (LE, $19.00) is less shimmery (95% similar).
- NARS Isolde #2 (DC, $25.00) is less shimmery (95% similar).
- Pat McGrath Dawn Fawntasia (LE, $25.00) is darker (95% similar).
- ColourPop Fuzzy (PiP, $4.50) is cooler (95% similar).
- Glaminatrix Temptation (P, $8.04) is warmer (95% similar).
- Tom Ford Beauty Warm (Winter 2016) Eyeshadow #2 (LE, ) is warmer (95% similar).
- ColourPop Screw It (PiP, $4.50) is more shimmery (95% similar).
- ColourPop Milli (P, $4.50) is warmer (95% similar).
- Glaminatrix Second Skin (PiP, $8.04) is darker (95% similar).
- Ciate Flare (PiP, ) is less shimmery, darker, cooler (90% similar).
Formula Overview
-
The majority of the brand's eyeshadows are quite pigmented, blendable, and long-wearing. The eyeshadows have improved over time, particularly with respect to longevity (without a primer). The original formula often creased on me within seven to eight hours, whereas the more current formula wears eight to nine hours with fading (instead of full-on creasing). The more matte finishes tend to be a bit more velvety, substantial, and less dry/powdery compared to prior iterations.
The metallic finish is often the creamiest, slightly denser in feel, but has excellent pigmentation, adhesion, and blendability. The sparkling shades can have some fallout, depending on how they're applied and how sparkly they are, so they sometimes work better with fingertips or a dampened brush; they can also run sheerer compared to other finishes.
Cream-Powders are the more unique formulation and tend to have firmer, almost stiff, consistencies and more semi-opaque, watercolor-esque coverage. They are longer-wearing, but they can take a few uses to learn how to use. This formula has also improved compared to when it first debuted--it is a bit more yielding now.
Browse all of our Natasha Denona Cream-Powder Eye Shadow swatches.
Gorgeous! Thank you. I’m so happy I purchased this one and the other palette as well. It’s quite unique.
I’m getting weary of all the warm shade palettes that keep coming out. There seems to be better palettes out there for shades like this.
Plus this palette seems awfully expensive for so few shades. Wondering how it compares to other palettes, value-wise.
I bought this and I think the colors are so beautiful.When I pulled the palette out of its packaging the night I opened them I was extremely impressed because the shimmer shades just stood out more than usual.Your eye look is stunning?
Just a heads up Beauty Bay don’t sell Natasha Denona anymore xxx
Thank you for the heads up!
Me thinks this be the winter of glitter! But, I’m loving it anywho! As for this particular palette, I feel that I already have many similar shades, even if not all true dupes. So, I am feeling a bit undecided on this gem when it comes to buying it. Although, needless to say, I do love it.
I’m trying to decide if I want this one, the one with the blue, or both. I know I don’t need both or either, but I do have 3 of the dupes in this one, but this is just so pretty. Plus, I am interested in this new formula. For the price and the way some of the shadows performed, I wasn’t that impressed with the Sunset palette. So I’m tempted to see if this performs any better for me than that did.
This would look good on dark skin. Alas, pale little ol’ moi would never be able to carry it off.
Very nice! I like it. Probably not something for me however!
A great little palette if the shades work for you. I can honestly say that not one of these colour are those that I would wear. But I think the ratings and shades are lovely for others.
Well, I was never terribly impressed with Natasha’s current shadow formula, thought it was too hit-or-miss, so I was skeptical about this new formula but….. uh oh, these are great scores! The swatches look stunning! I have some dupes, but not as nice as these. Hmmm, I might grab this one if I can catch a sale. But if she keeps coming out with better shadows, my wallet is in trouble!
I want this but all the shade are LE…. I can wait.
Even though I’ve accumulated SO many of the $42-$49 range of palettes (most of which I really only use a couple of colors), I’m really drawn to this. The color combination seems wearable enough, but I love glitter so this is right up my alley. Might consider investing in it when the Sephora sale rolls around. Thanks for the beautiful inspo Christine!
How similar is the golf shade to the Fenty beauty trophy wife?
You can compare any two shades here: https://www.temptalia.com/swatch-gallery/#sbs