NARS Pure Matte Lipstick for Fall 2010

NARS Pure Matte Lipstick for Fall 2010

The NARS Pure Matte campaign, photographed by Creative Director and Founder François Nars, features Canadian model Heather Marks. Under Nars’s direction, makeup artist Diane Kendal designed a makeup look that emphasized a bold and matte lip. The end result is audacious, sultry and sophisticated.

Kendal began by applying Siberia Sheer Matte Foundation to the center of the face and blended outward. Vanilla Concealer masked imperfections. Snow Loose Powder was pressed into skin and the Botan Brush buffed away excess powder. Using the Yachiyo Brush, she applied Desire Blush to the apples of the cheeks and blended up towards the temples. For the eyes, Abyssinia Single Eyeshadow was brushed onto the lids with the Eyeshader Brush, followed by Blondie Single Eyeshadow into the crease with the Large Dome Brush to achieve depth. The inner corners were highlighted with the left side of All About Eve Duo Eyeshadow using the Eye Contour Brush. Iceberg Eyeliner Pencil lined the inner membrane of the lower lash line and Nuits Blanches Eyeliner Stylo created an impactful upper lash line. Brows were defined by applying Blondie Single Eyeshadow with the Brow Brush. To complete the look, two coats of Larger than Life Lengthening Mascara were applied to the lashes. Jungle Red Lipliner Pencil was used to define the shape of the lips. To create the luscious matte hue, Vesuvio Pure Matte Lipstick was swiped directly onto the lips.

Pure Matte Lipstick ($25.00)

  • Volga Deep aubergine
  • Bangkok Soft rose
  • Tonkin Cinnamon plum
  • Terre de Feu Black cherry
  • Tashkent Nude beige
  • Vesuvio Full bodied red

Availability:  September 2010

See more photos and Q&A with Francois Nars…

Over 15 years ago, François Nars created a collection of 12 perfectly edited lipsticks. Since then, the brand has created many iconic products; however, Nars’s passion for lipstick never wavered. Introducing Pure Matte – the newest addition to the NARS lip category. This innovative, matte lipstick has intense, stay-true color, so lips look lush and vibrant. This exquisitely blended formula strikes the perfect harmony between optimal color, an ultra-matte finish and a hydrating lip treatment.

Pure Matte’s luxuriously rich texture glides on effortlessly, without drag, cakiness or resistance. Defying the traditional challenge of long-wearing lipsticks, it won’t dry out lips. Rich in antioxidants, including Vitamin E and Acai Oil, Pure Matte nourishes and conditions lips. Wild Mango Butter’s advanced moisturizing properties work to repair lips from dryness and scaling, leaving lips feeling supple and soft.

Each shade takes only one swipe to build the perfect kissable opacity. Pure Matte is distinguished by a soft-touch, modern, sleek slim stick component, delivering convenient application. When used alone or with other NARS lip products, it provides a high-drama payoff. Apply directly to lips or with the Retractable Lip Brush.


What is the best way to wear a matte lip?
A matte lip is very modern, whether nude or deeply pigmented. Try a color close to your skin tone for a universally flattering look. Pair darker hues with a fresh complexion and little makeup. But, always choose a formula that has hydrating ingredients to condition lips.

How do I find the perfect lip color?
There are no rules when it comes to finding the “right” shade of lip color. Go with what catches your eye! It’s like wearing jewelry or an amazing pair of shoes. I love when women have fun with color and experiment.

How can I make my lips stand out more and make them look fuller?
Wear a bold lip!!!! Applying a bit of gloss or shimmer to the center of the mouth will make the lips seem fuller and more three-dimensional. You can give the lips a fuller shape with lip liner, but make sure to blend so there is no obvious line around the lip.

How often should women reapply lipstick?
Every woman wears lipstick differently, so frequency will vary. Don’t apply lipstick too thick. The more you have on, the heavier it looks and the faster it will wear off. When creating Pure Matte, I wanted a formula that was long-wearing but also nourishing, so women don’t have to reapply so frequently!


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ak Avatar

Cchristine do you know if Nars lipsticks still taste and smell like bitter chemicals? I haven’t bought them in years but these sound great.

Ashley Avatar

I think perhaps they should have added as a last step that they completely removed all the pores from her face in Photoshop! lol 😛 But as a photographer, that’s always one of the first things that come to mind when viewing cosmetics ads. Now if only they could make a foundation that did that!

But anyways, I do love the way they did her make-up, very classic and yet still eye-catching. I have to say though, I’ve never heard the waterline called the inner membrane, I’ve always been too scared of lining mine and that name does not help!

The lipstick does indeed sound amazing: non-drying, moisturizing, matte, and long-wearing? Those sound like impossible to put together qualities, if they succeed I’ll be super impressed!

Marilyn Avatar

Ashley – I cringed when I read “inner membrane” as well! They should rethink that verbiage and simply say “waterline” – sounds sooo much better!

Lovely look, though. Classic and beautiful.

Rosanna Avatar

These are actually already out at my closest NARS Counter (Surrey, B.C – Canada). 🙂

Unfortuanately I was too busy looking at the fall collection and hence didn’t have much time to look at the pure matte lipsticks!

Ryan Avatar

um it doesnt seem like its very matte… but I can still do my special trick! Put a loose powder on a lipstick to give an ultra matte effect!

Dee Avatar

ohh, these are really pretty. i want TASHKENT or BANGKOK. i’m just starting with make-up and i want the whole natural/nude look (for now). i love how they are all matte. thanks for sharing. 🙂

Cherokee Avatar

I am on the hunt for a matte lipstick in either red or plum family. I saw a young lady at perfumania with matte red lipstick and it looked so good on her. I like the promo pic because the lipstick looks matte without looking dry and cakey. As always, thanks Christine.

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