Myriad of Mascara - Bobbi Brown's Everything Mascara


An everyday essential for lashes. Bobbi Brown Everything Mascara has an innovative, all-in-one formula that lengthens, thickens, and defines – without smearing, smudging or clumping. With special conditioning and strengthening ingredients for beautiful, luscious lashes. See how-to video here.

  • Applicator: Medium-sized brush, very typical mascara wand you’d find in a variety of mascaras.
  • Clumping: As a fairly light-weight mascara, it did not clump in the three or so coats I put on my lashes.
  • Curl: It held a curl quite well, though I didn’t feel it benefited from much curl because the lashes seemed too short.
  • Ease: Applying this mascara was as easy as the majority of mascaras; the wand is not new to the scene nor is it obese like some of the cult favorites (ahem, DiorShow), so the user can easily get to the inner corner lashes as well as the lower lashes without getting black streaks all over them.
  • Length: This mascara did not give me the length I desired. This mascara is described as an “everyday” mascara, so wearing this without any other makeup works. I prefer my mascara to have insane lengthening powers, though.
  • Thickening: There was some thickening, but not by much. Like it describes itself to be: it’s a natural-looking mascara.
  • Volume: I didn’t notice much difference in my lashes in terms of volume – they were blacker, a touch thicker, but I didn’t see any appearance of them being fuller.
  • Best: The best part about this mascara was that it didn’t clump, and I do like that it’s a great natural lash alternative to the market of bigger and better lashes. This is a great mascara for someone who’s not heavily into makeup, but they like to feel/look pretty from time to time.
  • Worst: It’s a bit pricey at $20 a pop; compared to the myriad of drugstore mascaras just under $10, I feel you could probably get away with using one of those if your budget doesn’t allow this.


Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Marcela Avatar

I don’t think I’d buy this one…I suppose it’s way too natural looking (and you applied 3 coats!!??) and the name is rather tricky since it doesn’t really do ‘everything’. The mascara you usually use for the FOTD leaves your lashes amazing (by the way, which one is it?) I use Clinique High Impact Mascara and it works great for me. (I love long, full lashes)I also tried Lancome Flextencils but it didn’t curl sooo much, and I found Rimmel Londons’ Volume Express was way better for some reason. Anyway, love the site!!! Keep up with your amazing work!!!

Christine Avatar

I know, Marcela, three coats and that’s what you get. It’s very natural, which can be great for those who want it, but I love DRAMATIC! lashes.

In the past look or two, I’ve been using DiorShow/Dior Show Blackout. Otherwise, I’ve been using MAC’s Plushlash. I never stick with a mascara for long.

Lina Avatar

It’s actually the worst mascara I’ve ever bought. It doesn’t do half of what it promises to do and I was very disappointed.

I’ll stick with Mac’s zoom lash or any L’oreal mascara. Way better.

nilla cookie Avatar

I also tried and reviewed this mascara and I agree that it doesn’t do very much in terms of lengthening or volumizing. My guess was that Bobbi’s approach to beauty is very au natural and this mascara certainly reflects a woman who wants to look very natural.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!