How much do you research a brand before buying products from them? Share!
If it’s a new brand that’s more indie, I try to look for reviews from people who have issues with their orders to see how they resolve customer complaints or if they treat customers well. I look into turnaround times, and I always read any about us/FAQ kind of pages they have linked on their website. If it’s a new brand that’s backed by a parent company I’m more familiar with (think AERIN) or if it’s an established brand now branching into beauty (think Gucci), then I’ll read some of the preliminary press releases and look at what type of formulas do they have.
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