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Maybelline Eye Studio for Spring 2010: Natural & Baked

Maybelline Eye Studio for Spring 2010: Natural & Baked

According to WWD, it looks like Maybelline’s spring launches are going to be driven around the idea of being “natural.” Maybelline Eye Studio will include quads with “wet technology” and baked marbleized eyeshadows. I’m curious about what exactly “wet technology” means (are they like Kryolan’s Aqua Colors?) and of course, how the baked eyeshadows stack up against MAC.

What do you think? Will you be stalking the aisles for these?


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Mariah Avatar

I’m definitely interested. If I see others saying it’s good quality, I’ll think about it. But a lot of times these “nicer” versions of drugstore brands (Like the HiP line?) are nice, but for a few dollars more I could just get Mac! So what’s the use?

I’m actually more interested in the look of the new Pro L’Oreal line!

Kaylabella Avatar

I am definitely interested in this line! I usually love Maybelline products, so hopefully these will give me a cheaper alternative to some other brands!

Kristina Avatar

I think it’s hilarious when drugstore brands market “cosmetic technologies” as something innovative and cutting edge, by the time it has arrived to the d/s it is no longer exciting. Or new for that matter.

“Wet technology??” You mean applying eyeshadow with a damp brush?…….
That’s pretty cutting edge LOL.

Anitacska Avatar

If they’re as crap as the new L’Oreal baked trio eyeshadows, then I will stay clear of them. I love my mineralized stuff, but don’t love Maybelline at all.

Jean Avatar

Hey Christin, maybe you have answered it for thousands times, but where can I get them except drugstores? My CVS doesn’t carry these collections

Jenny Avatar

I like the green duo a lot (the color of the green to be specific) but I agree with what Mariah said – after raising their price about 50%-100%, the price is no longer much of an incentive when compared to higher end tried and true brands.

Also, I’m having trouble keeping up with my make up buys from the few things I really like from department store brands and I don’t feel like these would get much use unless they were really special in terms of quality. (I also call shenanigans on this “technology” and I’m not forgetting that Maybelline does test part of its ingredient list on animals.)

Frances Avatar

If the gel liners are the same ones they released in Asia, I can wholeheartedly endorse them. I have the blue liner, and it’s definitely comparable to Bobbi Brown’s in my opinion.

auroragyps Avatar

These have definitely caught my eye, especially the green. I like Maybelline pretty well, so if these are about the same quality as their usual stuff, I’ll be happy.

Now the drugstore brands have to put really wild polish colors in there everyday lines. Who wouldn’t love some Loreal HIP nail polish?

Kushani Avatar

haha i love how you dont even like mineralized stuff that much but youre still interested to try maybelline products just because you need to know!!! awesome!!!

Disneytwinmom Avatar

These look exactly like Laura Gellers baked products. Shes been doing baked for over 5 years and everyone has jumped on the bandwagon since.

Bonnie Avatar

OOoooo, yes I will try them! They look so pretty, and Maybelline has some decent products…
I love that with the drugstore lines, you can go to Walgreens on a buy one get one sale, use coupons, and get them really really cheap.

Did you know LOreal is coming out with some tinted face primers, sort of like Smashboxs Photo Finish line? Plus some more HiP shadows, and an eyelash enhancing serum/ mascara. I get so excited over new makeup, even the drugstore stuff!

Tina Avatar

I saw them already…they are released in Canada. The mineralize eyeshadows look and feel just like everybody else’s mineralized eyeshadows…the palette have really good saturation, and they are pretty smooth. I passed on them, since I have way too many colours and eyeshadows already. The palette sold for close to $10 in Canada. The eyeliner look good, but couldn’t test it out, so don’t know for sure.

CedriCeCCentriC Avatar

Actually the 4color eyeshadow palette and the eyeliner were already available in Asia for a while. I even think they were originally created for the japanese market by Maybelline Japan. The Maybelline product line is quite different between the US, Europe or Asia. The liner always gets great reviews in Japanese cosmetics magazines.
Now the mineral eyeshadows, I agree, are just MAC ripoffs.

Christy Avatar

I saw these at the Real Canadian Superstore today. The mineral eye shadow duos were $8.99 CAD each. The combo’s were really really similar combinations from MAC. I did buy one just to see what it’s like.

Marcela Avatar

So what if they are copycats of MAC’s??? I adore MAC,but to be honest their mineral eyeshadow totally sucks, and lets not forget that they are not cheap, they cost $21,00 USD, so if Maybelline can come up with a better version and with half the price what’s the problem???? I really like Maybelline, their mascara and eyeshadow are great, and as soon as I can I will be trying these products, I’m sure they will be great. =-)

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