MAC Shop MAC, Cook MAC Collection (Shop Shop Shop, Cook Cook Cook) for Spring 2012

Year: 2012 Launches
Christine |


MAC Shop MAC, Cook MAC Collection (Shop Shop Shop, Cook Cook Cook)

availability: February 9, 2012 in North American, March 2012 at international MAC locations

Try and Buy a delicious, delovely, delectable, divine, degorgeous, de-with-it, degroovy assortment of Eye Shadow x 4 in wearable brights perfect for Spring. Treat yourself to Lipstick in heavenly hues, mouthwateringly Kissable Lipcolour and Cremeblend Blush. This Spring, shop ‘til you drop with a tongue-in-cheek collection that elevates the everyday into the extraordinary. Whether it’s detergent or diamonds, produce or Prada, everyone loves to shop, shop, shop!

Please keep it clean and insult-free in the Shop MAC/Cook MAC post. Thanks! Everyone’s entitled to their opinion – even if you disagree.

Lipstick ($14.50 U.S. / $17.50 CDN) (Limited Edition)

  • Innocence, Beware! Light yellow pink (Cremesheen) (Repromote)
  • Naughty Saute Bright pepto pink (Cremesheen)
  • Watch Me Simmer Bright pink-orange (Amplified)
  • Quick Sizzle Bright pink (Matte)
  • Dish It Up Berry pink (Lustre)
  • Runaway Red Rich red-blue (Satin) (Repromote)

Kissable Lipcolour ($19.00 U.S. / $22.50 CDN) (Limited Edition)

  • Flaunting It Grey mauve (Repromote)
  • So Vain Muted dirty coral (Repromote)
  • Scan-delicious Blue fuchsia (Repromote)
  • Woo Me Light pinky nude (Repromote)
  • Enchantee Light blue pink (Repromote)

Cremeblend Blush ($20.00 U.S. / $24.00 CDN) (Limited Edition)

  • Optimistic Orange Bright orange (Repromote)
  • Florida Bright coral (Repromote)
  • Restores Dazzle! Rich plum

See more of the collections and photos!

Shop & Drop Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)

  • Hypnotizing Frosted greyed mauve (Frost) (Repromote)
  • Sugar Snack Light pink (Matte)
  • Power Boosted Violet (Veluxe Pearl)
  • Shop & Drop Deep blue (Satin)

Call Me Bubbles Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)

  • Call Me Bubbles Light tan (Satin)
  • Fresh Daily Orange (Frost)
  • Brash Frosty reddish copper (Veluxe Pearl) (Repromote)
  • Full of Flavour Coral (Matte)

Colour Added Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)

  • Laundry Daze Light yellow (Satin)
  • Colour Added Bright yellow (Veluxe Pearl)
  • Self-Serve Deep grey (Satin)
  • Pre-Packaged Muted turquoise (Veluxe Pearl)

Ladle on an extra helping of foodie fun with an appetizing assortment of temptingly tasty Tendertones, nearly black Fluidlines, Studio Careblend/Pressed Powder, Opulash Mascara, two Brushes and nosh-worthy Nail Lacquers in fun, bright shades sure to satiate even the most discriminating gorgeous gourmands. Cook M∙A∙C has spring’s no-carb, no-calorie recipe for kooky, kitschy, kitchen kouture insavoury shades for Eyes, Lips and Nails.

Studio Careblend/Pressed ($23.00 U.S. / $27.50 CDN) (Permanent)

  • Medium Soft creamy beige
  • Dark Deep caramel

Fluidline ($15.00 U.S. / $18.00 CDN) (Limited Edition)

  • Midnight Snack Soft black
  • Wholesome Blackened brown
  • Added Goodness Blackened mauve

Tendertone Lip Balm SPF 12 ($15.00 U.S. / $18.00 CDN) (Limited Edition)

  • Hush, Hush Sheer gold with yellow gold pearl (Repromote)
  • Purring Sheer tangerine with pearl (Repromote)
  • Hot ‘n’ Saucy Soft cherry red (Repromote)
  • Tread Gently Soft lime green with yellow pearl (Repromote)

Nail Lacquer ($16.00 U.S. / $19.00 CDN) (Limited Edition)

  • Al Fredo Bright acid green (Creme)
  • Salad Dressed Mid-tone dirty aqua (Creme)
  • Kid Orange Coral (Creme)

Brushes (Permanent)

  • 211 Pointed Liner ($18.00 U.S. / $21.50 CDN)
  • 129SH Powder/Blush ($34.00 U.S. / $41.00 CDN)

Opulash Mascara ($15.00 U.S. / $18.00 CDN) (Permanent)

  • Bad, Bad Black Black























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299 Comments

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Mina

Although the colours and products in this collection look awesome I was really hoping MAC would repromote their blush ombre in Ripe Peach this spring. Other than that, can’t wait 🙂

Poppy

OMG I didnt see that was coming,seriously these all look awesome! cant wait to see them on counters and give them a try! and also cant wait for your review Christine 🙂

Angeline

OMG!! Finally a MAC collection that gets me excited! I´m sooo getting all the kissable lipcolours!! I love So Vain and I was scared to death to finish it lol

Anna

Ditto here for Flaunting it. It is MY color, and I have been trying to find a dupe since I lost my fist tube (I had to get a replacement on eBay!)

Sari

I agree.. I just glanced over the promo images and I was like “finally a collection with awesome packaging!” and then realized it was just the boxes. 🙁

Jenni

Christine, Are these Tendertone lip balms what everyone raves about all the time? I wasn’t into MAC when they first released these, but I always hear on youtube about them! They’ll probably sell out real quick, right?

Miss J

$16 for a MAC nail polish is CRAY! UGGGH. They aren’t even good quality compared to other nail polishes. Butter London is better and only $14. MAC products all are starting to seem way too expensive for the quality.

Christine
Light Medium, Neutral, slight yellow undertones. Normal-to-Dry skin. »

We had to temporarily disable it because it was slowing the site – we are working on it, but we have about 3218492934 other things we need to do first 🙂

Eda_nkb

amazing! eyeshadow quads amazed me for the first time! and all those nail polishes & lipsticks & etc.. i’m a huge fan of retro style and loved the packacing so much! hope you review them soon, i can dye because of curiousity 😀

sarah

it’s probably because she gets bombarded with questions like this all the time. Cristine always goes above and beyond with getting her reviews for collections up ASAP, but she isn’t a mind reader and doesn’t know what samples MAC will send, if any. be patient, she hasn’t let us down yet!

della

I usually love over the top, but I’m ambivalent about this collection. I usually like kitsch, but this leaves me cold. Whats strange is that the packaging colors are the best part about this for me. Love the photo witht he shopping carts and the clothes and hair, The actual product they’re selling, however? Meh. I’ve been underwhelmed by MAC lately ( especially the eye shadow quads recently), and feeling bombarded by how many collections they seem to feel the need to shove out all the time. I love makeup, but I think I have MAC collection fatigue. I’d rather have fewer collections with more items, and be more excited, than so many collections all the time, and feel blasé/sense of ennui.

megan

Same here. I’m only remotelt interested in the Fluidlines and that could be ruined whenever I see the swatches. As others have said before, MAC should focus on quality more than quantity.

stephanie

super cute collection cant wait! love the nail polishes and glad the tenderton lip balms are back and in cute colors. I want everything really

Esme

Yeahhhh..the loads of girls who buy their over-priced subpar products repeatedly, simply because of the name, an ad and omg! cute boxes! don’t really do much to fight common stereotypes, either. The wording is really awkward, but its almost perfect for what they’ve become. It’s shameless 😛

Julia

Insulting women who enjoy packaging and cute names doesn’t help fight stereotypes… it actually just perpetuates the stereotype that women enjoy insulting other women.

Terrie

M.A.C did a collection called M.A.C Me Over last year which featured 6 random people who loved M.A.C and applied online to model for the collection. This showed that M.A.C is for everyone “ALL AGES, ALL RACES, ALL SEXES” as their credo goes. so how u can possibly say they only feature supermodels? No other brand has as many social responsibilty fund raisers…VIVA GLAM? BACK 2 MAC? KIDS HELPING KIDS? What other brand do u know of that is officially the world’s leading makeup authority and yet devotes so much time and effort to help charitable causes. This company has raised over $235,000,000 for sufferers of AID’s and HIV all over the world, so id think again before trying to make a comment on M.A.C’s ethics.

M.A.C is amazing!

Jamie

You can’t believe people are questioning Mac’s ethics?? Has everyone already forgotten about the Rodarte controversy in 2010? They sure weren’t concerned with the way they came across OR being charitable!

Terrie

I think you’ll find they pulled the collection and donated a whole heap of money to the women of Juarez. The collection was supposed to celebrate the landcape and the travels of the desin team at Rodarte, it was not intended to make a political or rthical statement. Nevertheless MAC pulled the collection…. so yeh…MAC does have ethics…if you dont like MAC why bother reading posts about its launches. jeez its makeup and art not politics and debates…makeup is fun and creative so stop reading into things so much and try and enjoy it!

Caprig

I actually like it. I see nothing wrong with it at all and I personally think it is silly to be offended by a way of life that so many people enjoy living. MAC is just doing a parody of it- that is all.

Joanna

Holy Jeebus The collection looks really nice. I love color! Already spotted a few bright lippies to get my paws on. I wonder how quick sizzle compares to pink pigeon? I can’t wait for your review Christine 🙂

Tori

There are a lot of things I want from this collection !!!! I just hope the quality of the quads are a heluva lot better than other mac collections from this year.

BeckBeck

I totally don’t understand it either – I thought maybe it was a reference to a movie or something that I hadn’t seen. From the other comments, though, I’m not the only one who’s confused by the theme!

Daniela

Now this is a collection I’m excited about! I want all the lipsticks 🙂 let’s hope the quads are pigmented but I’m not getting my hopes up

Lee

Oh my gosh, this looks fabulous, I love brights. I want all the quads (unless the reviews are horrible) and the lipsticks. There goes the rest of my tax return.

WARPAINT and Unicorns

I liek how put to gther this colection is in terms of colours.

I’m not sure If i get anything but I’m interested in 2 lipstick shades Naughty Saute and Watch Me Simmer. Maybe the Fluidlines (My last MAC order was for Avenue Fluidline, I’m a fan of new smoked shades)

JoeJoe

It’s so annoying hearing people being so negative on this collection because of the name…give me a break. I am a mother and a wife…I do all the cleaning,cooking and shopping. I am not offended what so ever!! Other females are always going through a power struggle on equal rights…blah blah blah. It’s makeup…move on!
Can’t wait for swatches 🙂

Joan

I agree with you JoeJoe. We’re not buying an Ad campaign, we’re buying the product. If neither interests you then just buy something from another company/collection that does strike your fancy.

Amanda

Agreed! I don’t feel there is anything wrong with this. If they had a man in the background yelling at the women to get into the kitchen, I’d then have a problem with it. It’s not portrayed that way. As a woman at some point in life you are going to have to cook, regardless of if you like it or not. Especially when you get married and have kids to take care of.

Caprig

I agree. I enjoy cooking, shopping, and cleaning. If it were not for MU shopping, this site would not exist either! I think it is a fun theme.

Liz

Is it just me or is this hugely offensive to women – “Shop shop shop” and “Cook cook cook”? I find this degrading, it promotes women as mindless consumers and domestic slaves. Women face enough sexism and dehumanization as is without mac basing an entire collection around it. I get that it is supposed to have a 50s housewife vibe, but we should be celebrating the accomplishments of modern women, rather than looking to idealize an era that embodies the subjugation of women. Take the models for example, they look brain dead, like some-sort of bizarre domestic mannequins. I am especially appalled that a collection like this is coming from a company like mac, one that promotes itself for empowering and helping women, while this collection only denigrates them.

Lindsey

Agreed. I’m happy that someone mentioned this here. I have no idea why MAC would choose to market this collection in this way. As a brand whose consumer base is women, you’d think that they’d be a little more understanding of women’s issues.

Joan

Contrarily, there are many of us here who are multi-degreed, self sufficient evolved professionals and entrepreneurs who can rock a red lip & 4-inch Louboutins in the board room, negotiate contracts and manage multi-million dollar budgets, and then go home and skillfully sling le creuset cookware in the kitchen—not because we have to, but because we want to.  We are not defined by an Ad Campaign.  We KNOW who we are.

Liz

I think you misunderstand what I am saying. There is absolutely nothing wrong with loving cooking or shopping. I also thoroughly enjoy a red-lip, or a good pair of heels. My issue with this mac collection is it’s shallowness. The models look like Stepford-Wives, whose entire lives have been dedicated to shopping or cooking. These are not multidimensional women cooking dinner for their family, or out shopping with friends. These models look like clones that have been relegated to their duties.

JoeJoe

You can tell that all from this picture? Where are their wedding bands then? Look at all Mac promo pics…most of them they are brain dead….

Joan

I so respect your views however, there seems to be a fundamental misinterpretation of the artistic vision, (good bad or indifferent) that went into this marketing campaign.  MAC’s primary goal is profitability.  So why would they deliberately or willfully alienate its primary target market–women.  The name and presentation leave a bit to be desired, and Christine will soon advise us about the product quality based on her reviews.  Undoubtedly, the products will sell to those who choose to indulge.

stacey

It is not even the caricatures of the women in these pics. It is the idea that MAC has to have themes to sell their products and not let the product or color stand on their own. The depiction of these women is not the point. The collection looks fine.

Margot

I’m so with you on that one! I am taking two identity classes this semester and one of them concentrates on how women are portrayed in contemporary culture. We watched a film in which 20 year old non-married women with a career were viewed as the fringe in the 1950s… I liked the fashion back then, but this is just feeding into a certain stereotype which offends me. I would like to think that we are able to move on from this image of women as belonging in the kitchen and being just interested in buying stuff… I may buy makeup, but I would like to think that I have a brain!

Lianne

On the contrary, I think MAC’s portrayal is a cheeky jab at gender stereotypes. The stereotype that has women shopping and cooking (and cleaning) was almost always accompanied by that of a demure, quiet woman (“a lady always knows her place”). The promotional pictures depict women wearing bright makeup, and the dress is far from modest. I think it really shows how far we’ve come.

Or maybe I’m reading too much into this and MAC is really sexist. In either case, I want a tendertone.

Reez

Oh, for God’s sake! There are literally THOUSANDS of collections celebrating the empowerment and achievements of women, for example the Wall Street collection from a nail polish brand. But what about the home-makers and stay-at-home moms of the world? Shouldn’t their cooking, shopping and cleaning be complimented too? In a world full of modern women, there still are thousands of ladies, especially from Asian cultures, who take great pride in being homemakers and love being complimented on all the work they do for their homes and families. Shouldn’t their joy be celebrated too? I think the Wall Street collection might have been very “offensive” to some women if it were released in the 50s, who thought women should only cook and clean, and now there are women who think women should only be career-oriented, but don’t give a thought to the fact that some women CHOOSE to be homemakers. Women will always criticize other women’s lifestyles, but collections like these help those who are more family-oriented celebrate themselves and their efforts in maintaining a great home and family!

Nice

it’s an okay collection, i guess the majority of MAC collects nowadays are ok.
(completely off topic) Christine i have to agree with u on the mineralized stuff(eyeshadows and blush) so not worthy, i remember your review on the minerlized eyeshadows from Style Black collection,and i did get those anyways nowaday im like why did got this stuff. Your reviews truly honest and helped me become more savvy shopper. Thank u so much

Maud

crap i didn’t want to like this one but I’m in love i didn’t need to want a collection this bad after the last two…. i guess its good i have a month or two… weird name for the collection tho

Gillian

Love, love, love!
I’m so happy that the Tendertones are coming back since I missed them the first time. I also adore the kissable lipcolours (which I also missed), as well as the lipsticks and the Shop & Drop quad!

Miss J

It’s kind of sad the thing I like most about this collection is the packaging. :/ Ohhh, MAC, how you’ve dropped the ball on us all. UGH. I’ve just become so bored with their collections. The lipsticks look nice, but nothing too original. I might pick up the two repromote blushes since I missed them the last time, but other than that it looks pretty blah.

Hannah

Honestly, I’m offended that you are all making a big deal about the name. I AM a stay-at-home mom who cooks for her family, watches her children and is pregnant. I think that being a mom and taking care of your family is something to be proud of! Here’s to all of us stay-at-home, bare-foot-and-pregnant mommies!! And yeah for an adorable collection!!!! Being a woman who loves cooking and shopping is nothing to be ashamed of!

Shanna

It’s easy for someone to say that they love being barefoot, pregnant and cooking when we live in an era of Western civilization where that is now a CHOICE. Only a few decades ago, it wasn’t. It was our societal role as women to stay at home, pop out babies and be in domestic servitude our husbands. So it’s pretty hilarious that you say “I’m offended that you’re offended” when these same “offending” arguments are the ones that helped make it POSSIBLE for you to even have the choice of staying at home or not.

Manda

i am soooo excited to see the swatches for all the new spring collections so i know what to buy and what NOT to buy…and, as always, you are my go-to for these important decisions 😉

Jane

I wont know about the make up until I see the swatches but on a side note I love the ad photos. I’m making one my desktop lol. It’s been a long time since I thought one of them was cool.

Katie

MAC has just been so disappointing for I don’t even know how long at this point. Every time I see a thread in any blog about ideas for collection themes, people always provide such awesome and creative ideas that I would LOVE to see….and then MAC comes up with garbage like this -_-

Mins

I could seriously count the number of ribs that girl in the red dress has! It doesnt seem like she’s eating the food that she “cook cook cooked” lol. I actually am excited for this collection the most but we’ll have wait until the review has come out…

Courtney

mac needs to repromote bite of an apple! and definitely needs a new disney collection. but this collection is so pretty. i just wish the packaging was pretty like the boxes! happy they repromoted innocence beware 🙂

crazedstargazer

I agree I haven’t been this excited for a collection as a whole since hello kitty. I went a li’l nuts fir stereo rose and lightscapade but only because I’ve been after them for years. I think 1 or 2 things from Liberty of London and prêt à papier got me into mac again but sseriosly if had missed out on those things I wouldn’t have cared. I really was looking foward to what mac would come up with with respects to their big spring collection and the design of the packaging but they’ve let me down. I’ll only be stocking up on tendertones and even they are a repromote.

Rainy

I am so happy to see the Kissable Lipglasses, especially since they are colors that I could use daily.
The yellow nail polish is the only other thing that really appeals to me.

divinem (Melissa)

I agree. And WHY is a good question when their formula AND brush are so poorly done. Lots of other brands with colors similar to these that will outperform for half the price.

Jessica

Wow. When I read the copy (and saw the promo images), I took it to be sarcasm – mocking women who enjoy shopping/cooking and making them seem shallow. But I can also see what many other people have read into it – grouping all women together as a whole and then calling them shallow. Either way, it’s disgusting. It’s like all the sexism in the world condensed into a collection of cosmetics and I can’t even imagine who thought it would be a good idea. And for all the commenters who are telling people to “get over it; it’s just makeup” I’m going to be one of those people and quote feminist essays to hopefully make it more clear why this is bothering people (well, me at least):

“It is the height of irony that women are valued for our looks, encouraged to make ourselves beautiful and ornamental… and are then derided as shallow and vain for doing so. And it’s a subtle but definite form of sexism to take one of the few forms of expression where women have more freedom, and treat it as a form of expression that’s inherently superficial and trivial.” — Greta Christina, “Fashion is a Feminist Issue”

It doesn’t help that I really like the looks of those lipsticks x_____x

Miss j

oooohh la la Yes Ma’am I will be saving up my pennies for this here collection! Lol!! The couple of MAC collections have been hit & misses, so Im hopin that this one is what it promotes to be! Worth It!!! This Im guessing is the next big thing like the Wonder Woman collection.

Becca

HOIAGDOKLSNFGKLEHQIOHKLDG IOQEAHFKDLSHGIOEYH
OMFG OMFG I AM SO EXCITED I DONT THINK IVE EVER BEEN AS EXCITED FOR A COLLECTION AS I AM ECITED FOR THIS AND VERA!! FHEASUIODFHKLFHIOE

Jasmine

This Collection Looks Amazing I Want Everything!
I Dont Get Why People Are Making A Fuss Out The Name,
Im Asumming Everyone Shops & Everyone Cooks Thats Just Me I Dont Know How Thats Degrading Towards Woman

Shattered

Sterotypes from 50, 60, 70 years ago, that all women cared about was cooking and shopping. Women were not supposed to have careers outside the home, they were to have dinner on the table when their husbands got home from work, and if they wanted to buy some things they needed to ask their husbands for the money.

And there are still men who believe in this. I dated one a few years ago, and I’m only in my late 20s.

Shattered

I’ll have to respectfully disagree – I fail to see anything remotely pinup about it.

And “pinuppy” wouldn’t make it any less of an offense.

Lark

OMG!!! This is what Vera scarves and sheets look like! It’s the Screaming Bright Late Seventies! See that hair? I wore it. Not to Studio 51, but it would have been required the era of Nothing comes between me and my Calvins had that hair!
I just almost went into shock- see that chrome yellow kitchen? Granny painted most of the inside of the plantation house that color in, 1976 or so? Ish. My bedroom is still that color, with 1804 furniture, so it has bed hangings in Lilly Pulitzer. Chrome yellow.
That hair. Hot rollers and backcombing. It was So Sexy!

Avril

You may disagree, but I feel like explaining anyway. My comments (here and elsewere) on it being fetty are more suitable that pinuppy, but I’ll try.

I’m mostly referring to the promotional pictures, as I think they show what is intended behind their products. I’ll focus on the first, since the second is just ladies in dresses and makeup:

The setup- The facial expression is classic, although the makeup (other than red lips) is not. The precarious pose on a retro-patterned tablecloth against a mild background that just fades off. It looks like something by perhaps Frahm, modernized.

Asides from that, everyone shops, and everyone cooks, and buying into MAC’s spring collection shows that one probably likes doing gratuitous purchasing.

Roxy

I agree with you…it’s makeup people…get over it. I don’t care about the “cute packaging” because it gets tossed and “themes”..i leave that up to the ad agencies who get paid the money they do to come up with whatever they need to do to sell the product. I never really care about the ads for the collections. My interest was and will always be the pictures of the actual products MAC comes out with. If the colors look like something i can enjoy using..then i’ll purchase it.

Besides, my hubby is the one who does the shopping and the cooking 😛

Victoria

I was invited to the event at the Valley Fair mac on Jan 30th but I’m going to be in LA that weekend!! 🙁 Do you know any more details on that event? I love the colors in this collection, hugeee weakness for bright lippies!

Devoney

Kissable lipcolors! Yay! I only grabbed one last time, Flaunting It, while I LOVE LOVE LOVE the formula… that color definitely takes a certain mood of mine to pull off haha!

Kayla

Before you guys automatically jump to calling this collection “sexism” you guys need to understand that concept behind it. With every collection MAC comes out with, comes a story behind the collection. The inspiration behind it is 60’s chic meets modern day boy or girl. Everyone remembers the game show “Supermarket Sweep” right? Well think of yourself in that era.  Jackie Kennedy, hippies, bell bottoms, Pan Am with a twist of what MAC. And duh, cooking will be involved in this collection. You are at a supermarket!! You go MAC Cosmetics, no other make-up lines will ever compare to the collections you guys have. 

Mattie

I was this close to posting a long, drawn out over communicated thought and background info on this AMAZE LINE and ad campaign. BUT then I tripped over your well done description and was able to sigh with relief. Bless you for describing the line so eloquently and spot on….just made my day!!! Oh. And hooray for tendertones all, always a good day when the re-release of genius comes back.

Adelita

FINALLY, M·A·C KISSABLE LIPCOLOURS ARE BACK!!! *can can dancing* 😀

Too bad they didn’t repromote Super and Temper Tantra, but that’s okay, now I can restock my lovely Flaunting It! Yaaaayyyy…

muffingrl

omg! kissable lip colors, tendertones, AND new shades of fluidline?! this is the most awesome mac collection i’ve seen in months! i am so excited!

Kylie

I understand that people are upset/offended by the collection, however, you also have to remember that this is cosmetics. They are trying to sell things, just like ads in magazines, and they are trying to garner attention, whether it be from collaborations, or controversial themes.

I agree this isn’t necessarily the best idea for a collection, but they are running low on ideas, especially since they are turning them out twice a month. If you don’t like the ideas, don’t purchase the collection, but causing a ruckus and using the internet as a mask to be rude to people is pointless.

thank you so much for the information Christine, but I’m so sad to see the nail polish prices go up again, as it means they will become ever more expensive for me to buy in the EU.

thanks for your never-ending hard work and dedication.

Veronica

I was trying to put my finger on why this advertisement irked me, and it wasn’t necessarily the more obvious stereotypes. The ’60s mod look has been in for awhile thanks to Mad Men, so I’m not entirely surprised to see it done tongue-and-cheek for a makeup collection.

Then it hit me – the whole thing feels patronizing. What annoys me about this advertisement isn’t the 60s themes but how that theme is being presented. The woman cooking is dressed and posed sensually to highlight her body (is that sexualization really intended for women?). Women are supposed to love shopping, but these models look bored and disinterested. The description reminds us that to indulge in beauty products is okay because it’s “calorie-free” and “carb-free,” which is a whole lot of oh no you didn’t.

I like the collection, but I can see why this is rubbing some people here wrong. The way it’s worded makes me feel like this is being sold to women but not necessarily for women, if that makes any sense.

Lark

Its not the Sixties at all. It’s Post Watergate Seventies- It’s a Halston dress, it looks nothing like Mad Men. The first five minutes of Female Financial Freedom and womens sexuality being a good thing, not something innately evil! That irks you? Women with their own money, reproductive control by way of the Pill, and you have a problem with THAT? The dress is rubber, a reproduction of a very famous Halston. And funny as hell for the kitchen. We call it a joke. A Halston and a ton of treasure in place of household drudgery looks good to me. Paid for your work? Housewives are now worth $150,000 a year plus plus plus. And yes, the colors are dead on accurate. My plantation house is still this chrome yellow in half the rooms because it was A Thing in 1976 and Granny went for it.

Perhaps it’s being sold to women who know what things were like before you got your amazingly privileged life in the history of the horrendous lives of women- de facto enslavement, early death by childbirth or burns from open hearth cooking, of utter drudgery. Or prostitution and syphillis leading to insanity. It goes on. No recourse for beatings and rape, Didn’t any of you take a single womens studies course? Read a book? Maybe a magazine article?

Now, Sexist? You do NOT KNOW what sexism is! Prior to the post Watergate time this references you could not get credit in your own name. You could not open a checking account or get a loan or finance anything without your husband, father, or brother signing it- giving his permission. Not co signing, permission! Yeah, it was a lot like Sharia law. And there’s a lot of etc. there too- you were chattel property even with a vote. Which your male owner could co-opt in many jurisdictions and no one would care. The ERA never passed, so your position is still dicey, girls. A Republican Holy Roller Government and you’ll lose it all. If the Civil Rights Amendment had said “women” there would have been no need for the ERA.

So cut the snarky attitude- all of you who have one! Even Dolly Madison was on James to be specific about Men AND Women in the Bill of Rights. Did he do it? Do you see the word “women” in the US Constitution? It’s a problem. Its what the ERA was for- did I mention it never passed? No, the Civil Rights one doesn’t take care of it. The Equal Rights Amendment Corrects Men into Men and Women throughout the Constitution and yes it is a big deal! Kudos to MAC for bringing it up.

So these women are buying MAC and serious big jewels, wearing the signature couture clothes from the early era of Almost Equal Rights. They have their own money- and to judge by what she wears to deal with pots of pearls and diamonds that woman is nobody’s barefoot and pregnant. It’s called a metaphor! This woman works but her time and skills are valued and rewarded. The dress is classic Halston, in rubber, hilarious! It’s still a kitchen. And very Gaga, “Cause I’m a Free Bitch, baby!”
No you weren’t before 1975 unless you were really, really rich.

The girls below are in Yves St. Laurent, and a shift dress of the period I’d bet is DeLa Renta but it escapes me. It references many peoples work. But Cook, Cook is an homage, to the change from outright slavery to being able to treat your kitchen Carrie style. A place for take out cartons. Your work is valued and compensated. I hope its valued. But wage slave beats chattel property. Like furniture.

You can’t make an omelet without breaking some eggs… And the oven is full of more treasure. All the details are telling. “Cooking” is analogous for many things. How about finally being able to pursue the Professions and buy your own nice stuff? Working hard, making good money and getting MAC and designer clothes? Women who have their own money DO shop, and MAC wouldn’t exist without female financial freedom and making ones own decisions. They know that- and celebrate it! A decent amount of money, disposable income money. Actually took another twenty years, but the event demands celebrating! You can go out and buy a house! On your own! Forty years ago? Slim chance.

An homage to your extremely privileged lives ladies- but you don’t know it? That’s just sad. Who will defend your Civil Rights and keep the changes other women worked so hard for if you can’t be bothered to even know about any of it. And if you can’t recognize simple metaphors? The mind boggles.

mumtaza

Actually, I was born in 1978 and I do know sexism, both intellectually and emotionally and I deal with it at my job where I make only 70% of what my male coworkers make, at home when I am afraid to exercise outside at night for fear of violence, etc. Also sharia law was actually revolutionary for women and bears a closer examination in spirit and letter than you may have made.

My initial visceral reaction to this color story was total disgust and outrage. But color stories have precious little to do with cosmetics so I might still buy something if I like the product.

Younger women do still live with sexism everyday. As you stated the ERA never passed. Writing off the opinions of other women because they are too young to be offended in your opinion is anti-feminist and discourages discourse and solidarity.

These eye quads look dope.

Tekoa

I find the concept for this launch irritating but enlightening. As a woman I am happy to know that a meaningful existance only involves shopping and cooking. *sarcastic*

On a lighter note I hope Salad Dressed is opaque.

Riana

I tried to think of a nice way to say this but…”What the bluck MAC?”

the photos…the copy…I’m no longer sure whether MAC is supporting women or mocking them.

Its an eerie combination of sex doll and step-ford mannequin.

Grace

So excited about this collection! It’s been awhile that I have been so happy about an upcoming collection. I hope the quads are good quality because they are all stunning!

ellie

I am so happy Kissable Lip Colours are back! Flaunt it is amazing and was running low on it! To me these are the best lip products I have ever used, ever!

I don’t get this whole debate about feminism and sexualisation of women in these ads. C’mon…. I have a bone to pick with the fashion, industry, magazines, lingerie stores, hell this whole society, but this campaign is actually cute, colorful and meant to mirror and represent the actual mu items. I think some of you are taking it a little bit too far. And, we are not all feminists. I still have fairly traditional values, although I am working, I go to school, I have an opinion… I still enjoy being a girl, a woman; and I find some take it too far, way too far. Just enjoy the products!

Kathleen

aklfj;alskdjf THESE LOOK SO BEAUTIFUL! I can’t really afford MAC, but this makes me want to save all my money up for this collection 😀 I can’t wait to see the swatches!

Dini

Wow – so excited to see all of these delicious candy colors! Packaging, promotional theme, and thought of pricing aside, I can’t wait see swatch these products and see how they perform. After this week of -40 weather, hurray for anything that screams spring!

Claire Schultz

I think I early like the look of the the eyeshadow quads in this collection especially “Shop and Drop” and “Call Me Bubbles” and I love the turquoise in the “Colour Added” quad. The fluid lines also look quite interesting …

Much Love
Claire
xoxo

Azraea

For all of you women crying foul over this collection and how it is “insulting”, “patronizing” and “objectifying” towards women:
You are trashing M.A.C., the company whose mission statement contains the phrase “ALL ages, ALL races, ALL sexes”. The company who is by far, even in 2012, the most racially inclusive. The company that tells all of us that we are beautiful no matter how old we get, how dark our skin is or what gender we live as, The company who still has Iris Apfel and Daphne Guinness as spokesmodels on counter as we speak; two of fashion’s biggest ingenues, both decades apart in age as well as style. Iris Apfel was the first woman to ever wear blue jeans as a valid fashion statement in a time when they were only worn by coal miners, paving the way for iconic trendsetters like Ms Guinness.
This is the company who paved the way (and still does) for a cruelty-free cosmetics industry, the first to offer a recycling program in an effort to go “green” before the term even existed.
Oh, and let’s not forget that whether you want to bash M.A.C. or not, they are still the leading non pharmaceutical corporate sponsor of HIV/AIDS research and aid in the world. Call me shallow, but I believe that a company who has raised over $226M since 1994, for “men, women and children affected by HIV/AIDS”, deserves a little bit more credit.
Disagree? Please start your reply with the name of ANY other global cosmetics brand who has done more for not just women, but our global society at large.
xo
Azraea

Karen

Is this collection only going to be at freestanding MAC store or will it be in department store MACs too? I know the Iris Apfel collection was only in freestanding MAC stores.

Christine
Light Medium, Neutral, slight yellow undertones. Normal-to-Dry skin. »

MAC lists it as all locations, which is what they did for Iris Apfel. Unfortunately, I can only go by the information that MAC gives me!

Beck

The Fluidlines looks lovely! I only wish the black packaging for the products looked exactly like the cute colorful boxes. That is such a bummer, I would have loved the super bright product containers. =(

Maddie

I am so excited about this collection!!!! I love all of the colors, the quads, the lipsticks, the lipcolors, the balms, everything!!! I think this will be the collection I splurge on this season, well and the Vera collection. MAC has done it again!!!

Grey

MAC started the line in a kitchen…so the “cooking” theme is in no way a bad reflection on woman. And when you want to buy makeup what do you do? SHOP! So I don’t understand why this is demeaning to woman! Who doesn’t like to shop….also a lot of the colors are reflections from fruits and and other things that you would find in a grocery store. So why is the “shop” and “cook” theme offensive? The vision and artistry behind this collection is beautiful. It’s all in good fun! and the quads and tendertones are amazing.

Maria K

SOOOOOOOOOOOOOOOOOO EXCITED FOR THIS COLLECTION! i cannot wait for the tendertones, i have missed them so much! i am perdicting things will sell out super fast with this collection

Lucy

You’ve got to love how MAC can push a collection that’s +70% repromotes with a ‘controversial’ ad campaign.

I’ve quite literally seen it all before.

Nay

YAY FINALLY.. the packaging is so cute and the colours are awesome! Looking forward this one coming to Australia 🙂 Although I wish they made the containers the same theme packaging.. plain black is a little bit of a let down… but Im looking forward to this one!!!

amanda

“keep it clean and insult-free” I thought it was cute how you said that. but very true, i have noticed people get a bit overboard at times.

Melissa

The lipsticks look great! I want all of them with back-ups. Hopefully they won’t sell-out before I get my fingers on them. I haven’t had a lot of luck with the last couple collections.

Shelby

I keep eagerly checking back waiting for reviews on the products, ahh. So many things look awesome. Nevermind the name, stop hating on it. I like to shop and I like to cook, so what.

Kristen

I agree with a lot of what I’ve read, this ad is not just insulting, but just weak and stupid. I do love to cook and shop, but somehow putting them together in one ad just sounds like a bad 50’s stereotype.

Lilinah

I pre-ordered from this collection in my local MAC shop today. All i got was “Flaunting It” Kissable Gloss. Most of the colors in this collection were too pale or too bright for me – not bad, but hot pink lips and blush, and hot orange lips and blush just don’t work for me.

As for the Lip Balms, they feel good and have nice sparkles, but little color. Plus i’m just not a big lip balm wearer… although i may get the chartreuse yellow “Tread Gently” if it doesn’t sell out.

I tested the eye quads on my inner arm, and they seemed pretty good in general – a few indiv colors were hard or chalky, but for the most part they are decent. I wanted “Call Me Bubbles”…

But i also pre-ordered from the Vera collection today, i’m trying to save money for a summer vacation, and i sure blew a lot of $$ on stuff i loved from all those September, October, November, December & January collections — i am so loving the ombré blushes (Azalea Blossom & Vintage Grape) and MSFs (Blonde & Redhead) – and way too many lips & eyes…

Jordan

Cannot wait to get a tendertone, the innocence beware lipstick(i missed out on it last time) and a kissable lipcolour!!! haha. first MAC collection im actually interested in buying more than one thing in a while. I am going to my MAC counter the day this comes out!

Maddie

Absolutely loving the fun colors!!!! And TENDERTONES!!!! Woo hoo!!! And Christine, when do you usually get the items to review them? I wasn’t sure if you got them a little early or if you got them around the time they came out. I was just wondering, I cant wait for swatches of the quads and lipsticks!!!

Shanna

I really can’t believe how misogynistic this collection is. Even the way it’s written makes my skin crawl. Honestly, how can any woman even make the argument that this collection is NOT sexist? It clearly is, just look at the ad copy if the pictures of brain-dead, lifeless Stepford models in dishwashing gloves aren’t enough of an indication:

“Cook M∙A∙C has spring’s no-carb, no-calorie recipe for kooky, kitschy, kitchen kouture in savoury shades for Eyes, Lips and Nails.”

WELL THANK GOODNESS IT’S CARB AND CALORIE FREE! Wouldn’t wanna get FAT (gasp!) while indulging in something that makes light of female oppression! The statement quoted above is an extra insult because this statement conveys the assumption that ALL women are worried about their weight/dieting. Which further justifies the idea that this collection is demeaning and pretty brazenly sexist, as it implies that “everyone (women) loves to shop, shop, shop!” And it seems like MAC thought hey, we’ll just slap the whole cooking thing on to make a collection that one buys that celebrates the act of buying itself *somewhat* more interesting and dimensional. (Except… not.)

And it’s just unimaginative. They could have done so much more with the colors in this collection. Settling on the dated and condescending theme that they did just seems like the creative team didn’t really even bother trying to come up with something good. “Oh hey, we need an idea for this new makeup collection. What do women love besides makeup? Oh, I know! Shopping and cooking!” Way to generalize and demean the very audience this collection is aimed at. Not for women… aimed at women.

Honestly, this collection demeans women in a way that used to be socially acceptable. I feel like MAC is really scraping the bottom of the barrel for ideas and DESPERATELY need to hire a new creative team. And a new copy writer for their ad campaigns. Not only is it demeaning, but it the excessive alliteraton is just painful to read and is over-the-top cutesy, which doesn’t help in lending any credence to this collection.

I won’t be buying from this collection, and my respect for MAC has really gone down. MAC used to be so great–so conceptual and artistically rich. I suppose releasing 40 collections a year will erode that formerly high standard, though.

I AM a feminist, and I am not ashamed to admit that I care more about fighting against harmful gender stereotypes and attempts to put us on our “place” than I do about (mostly repromoted) cosmetics. It makes me sad to see so many of you saying “I’m not a feminist” as though that is something to be ashamed of. There is nothing wrong with questioning and even outright disliking what you see. Unlike so many, I’m not a slave to each and every MAC collection, and it honestly scares me that so many of you fail to see the obvious intent behind this campaign and are ~*sooo excited*~ regardless. Don’t you see that you are doing exactly what is expected of you? How can so many women not question blatant misogyny when it’s right in front of your eyes? Terrifying and incredibly sad.

Don’t be a complicit brand slave. Question what you see. If it makes you uneasy, there’s probably a valid reason why. Being aware of sexism is so important in order to bring about change. MAC pulled the Rodarte collection because it was seen as making light of the very violent female oppression in Mexico. This collection may seem “harmless” because “it’s only shopping and cooking, everyone does that!” but I find it demeaning and distasteful (like my alliteration, MAC?) in a way that promotes female vacuousness, objectification, insecurity, and complicity in non-advancement-seeking societal roles. These examples are just two sides of the same coin, really.

mumtaza

Thank you for nailing it to the wall! Also, from some of the comments I’ve read I am so confused! Feminism is about celebrating being a woman, enjoying being girly and having the freedom to do and be whatever you want regardless of gender.

Diva Style

Oh geez…what is with all these repromotes? I love MAC and will be attending the exclusive event for Shop MAC in my area, but I have some of this stuff already…I’m also upset that this orange blush is a creme…I want an orange powder blush! Drat!

Andrea

Oh give me a break. Why does everything have to be some sort of feminist debate? I LOVE this collection and am not offended by it at all. This one’s really going to hurt..I want most of it, haha 🙂

whitwhit

wow some off y’all are pretty ridiculous, reading waaaaay too much into the meaning of this collection. you do realize thus collection reaaally isn’t tying to have a real meaning & theyre just trying to be cute make us buy things, right? however, if you’re offended that is fine & well, but I just wanna say back off. don’t buy a thing. that leaves more for me. let me buy everything cuz I absolutely love it!

luvn hello kitty

looks like i might need one of those shopping carts when i go shopping at MAC can’t wait for swatches on the eye shadow quads i want all three!

Jennifer

The line is awesome!! I got to see it in person today and picked up some lipsticks and pigments. I’m surprised the pigments aren’t posted because they are one of the best parts of the whole line… strange. Definitely look into the quads though. I love them, but i’m going to compare what i have already then go from there since i’m not made of money. The theme is quite strange. I don’t really get it, but o well the colors are awesome and that’s all i care about

Kerri

So . . . A few things: what are tender tones? Based on the love from these comments I’ll be getting all four to keep or share. Orange quad, you will be joining your friends on my vanity.

Now, I am a stay at home Mom (with a law degree) who loves to shop and loves to cook and entertain. Can’t you all see that the reason the women in the ads get to live their vacant but desirable lifestyle is because they are so thin? In reading the comment about the ribs of the model in the PVC dress showing I feel compelled to remind you that there is probably an extra necklace in the pot for each rib that shows . . .

On a serious note- those of you who go to work & SHOP on your lunch break should not DARE to judge me when you see me at the MAC counter trying on lipstick and discussing formulas while simultaneously wrangling three kids & catching Cheerios that fly through the air. Also, if I want to wear a GD smokey eye with glitter liner to the grocery store I GD will!

Just because you “choose” to work at a “career” (or are young & idealistic & in college enough to buy feminist essay BS), does not mean that you get to have all the fun with the makeup! I find it so ironic that so many on here are claiming that celebrating a joyful lifestyle of shopping & cooking is degrading to women are the same ones that gve me and my friends dirty looks if we dare to look presentable while out with our kids!!!!

Someone mentioned that advertising like this celebrates a time when women didn’t have a “choice” about working. If you are working outside your home because you feel as if that’s the only way to be respect worthy and valuable, then you have also lost your choice haven’t you?

Oh, and probably the matte pink too. . . Just love the long wear of the mattes, also it matches one of my cutest aprons . . .

whitwhit

thank you! my mother taught me a woman should always look their best. She certainly always looked good whether or not she was working, cooking, cleaning, & taking care of us 4 kids.

to some of you ladies on your feminist kick, you may need to step back & realize that there is nothing wrong with a woman choosing to stay at home rather than pursue a career. it doesn’t mean she’s giving in to “the man.” to each his own.

Brittany

I’m not offended by the theme of this collection that some women are getting mad over cause its nothing but a stereotype (kind of). There are women in the world that do cook, cook, cook (especially if thats their profession or hobby they love to do) and there are some women who just shop, shop, shop(again a hobby). Do all women do that? NO. I’m one of those women who probably do more shopping and less cooking (but i still cook)so im not upset at all.

Liv

I went to the Grand Opening of Shop MAC here in NY last night and I must say a lot of the lip products are gorgeous. I picked up Dish It Up and Quick Sizzle lipsticks as well as Scan-delicious lip colour. Love them. =]

Bi

A MAC counter near me is making appts. for makeover/sale with this collection, so I imagine it will be at all locations just like the other seasonal collections. 🙂

MacGirl

I just received my mac products from UPS thanks to overnight shipping and all the lipsticks and tendertones are beautiful!!
I also bought the metallic stackables from the Vera collection and they are to die for. Can’t wait to rock them at work tomorrow. Yay!!!

katrina

This collection is allready up at the mac website. You have to click the individual categories ( ie. “lipsticks”) to see each shop cook item. I just ordered all of the tendertones and some of the bright lipsticks. I’m tired of missing out on the good mac products…..

whitwhit

since the collection is up on the site, I went ahead and ordered everything I was for sure I wanted, because I’m still mad af I missed out on Pink Pigeon >.< i ended up getting only lip products though. I really need to see some reviews on the quads & blushes. I'm pretty sure I won't be a fan or those bright blushes. I own exhibit A & although it's gorgeous I never wear it. I just want to see swatches of some of that other stuff before I commit to buy cuz I can't just be buying up everything I see. I don't have money like that. lol

Karen

Watch me simmer and quick sizzle are sold out online!! WTF!!! I hate that, now I have to pray that they will be at the MAC store on the 9th. Geez, COME ON!!!

india

Already picked up what I wanted from this collection, my MAC store in Beverly Hills already has the collection, according to store they were the first and only in the world to get the collection ahead of time

sugarbear

I’m not interested in this collection since I’m more of a nude/neutral color kind of girl, and I already have Innocence Beware from the past collection. Next!

Chandler

OMG! I wanted some lipsticks from the Iris Apville collection, but now I am SO excited for tho one! I see some paint pots, lipsticks, and blushes… going to save up my money!

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