MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

Release Date + Collection Info

The new M·A·C Love Me Lipstick Collection is made to express the love and respect you have for yourself – and it will sweep you off your feet. The revolutionary cream formula Lipstick is the next step beyond the iconic M·A·C mattes – representing a stunning innovation in sensation, application and wear. With a lighter-than-air texture that redefines comfort, Love Me Lipstick delivers intense colour and soft shine, along with all-day moisturization in one swipe.

Nourishing lychee fruit extract and argan oil impart immediate and long-term suppleness to lips, while the collection’s game-changing True-Colour Gelled System enables ultra-refined pigments to disperse evenly in a translucent gel matrix, yielding bright and smooth colour with high-impact payoff.

“This season, the backstage lip was nothing but lush. To get there, it’s no longer about just a single lip swipe, but rather a crafted lip – emboldening the feature by using pencils and even glosses to amplify contrast,” says Chantel Miller, New York-based M·A·C Director of Senior Artists. “Love Me lips are the colours we have lust for – its single-swipe sex appeal plays a critical role in the lip of the season. Best used straight from the tube, on top of Prep + Prime Lip (to build that coverage in double time) and then perfectly lined and glossed.”

Early access for Nordy's Club Members July 29th; August 1st at other retailers

Products Available


Love Me Lipstick, $19.00 (Permanent)

The launch of Love Me Lipstick is supported by six sensational, powerfully expressive individuals who embody the self-empowerment, joy and zest for life that M·A·C celebrates with this collection. By sharing their most unexpected and intriguing self-love stories in the campaign, these ambassadors will spread the Love Me message to their followers, throughout the M·A·C makeup lovers’ universe and far beyond.

  • AMBER WAGNER @jstlbby (2.1 million followers) California body-positive Insta-influencer and founder of her own Just Livin’ Baby clothing line, Wagner is known for her dazzling, ultra-long fingernails and impassioned, motivating messages of empowerment.
  • HARPER WATTERS @theharperwatters (156K followers) A soloist dancer for the Houston Ballet, Wagner’s addictive YouTube channel – featuring videos in which he does ballet in stilettos – has made him a role model for authentic self-expression.
  • MAXINE ASHLEY @maxineashley (52K followers) A Puerto-Rican, Bronx-based, genre-bending artist signed to Pharrell’s label, Ashley writes her own music and directs her own videos.
  • RINA SAWAYAMA @rinasonline (110K followers) Sawayama is a critically acclaimed Japanese-British pop singer, songwriter and model.
  • FRANCES O’SULLIVAN @beautyspock (344K followers) A beauty influencer and transformation artist, O’Sullivan has been called a “millennial Cindy Sherman.”
  • HALIMA @halima (923K followers) Halima, who first shot to fame as the first model to wear a hijab in the Miss Minnesota USA pageant, has appeared on the covers of Allure and British Vogue. She recently became the first model to appear in a burkini in the Sports Illustrated Swimsuit Issue.

The shades:

  • Vanity Bonfire Vibrant hot pink
  • French Silk Light pinky nude
  • Daddy’s Girl Soft, light pink
  • Tres Blase Light peachy beige
  • Under the Covers Dusty rose pink
  • As If I Care Deep mauvey pink
  • DGAF Chocolate
  • Coffee & Cigs Greyish brown
  • My Little Secret Bright pink coral
  • You’re So Vain Fuchsia pink
  • Nine Lives Deep magenta
  • Shamelessly Vain Bright orange
  • Give Me Fever Vivid true red
  • Joie de Vivre Deep plum
  • E for Effortless Burnt deep red
  • Maison Rouge Burgundy red
  • Laissez-Faire Muted greyish pink
  • Pure Nonchalance Lavender
  • Mon Coeur Deep rosy pink
  • Hey, Frenchie! Deep mauvey nude
  • Bated Breath Warm pinky brown
  • Killing Me Softly Mauvey plum
  • La Femme Deep eggplant purple
  • Let Them Eat Cake! Electric lavender

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

MAC Love Me Lipstick | Early Access Now at Nordstrom, Official Launch August 1st

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24 Comments

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LOL – yeah, why not just call it “Bad Breath”? Actually, when I saw the name “Baited Breath” on the photo, I did a double take because with the small print, I thought for a moment that it actually said “Bad Breath”.

Yeah, I hate that name too, SaffyTaffy. Terribly irresponsible of a brand to glamorize smoking. Too bad that THIS one wasn’t the color of the French Silk shade! It would have worked effortlessly on my weird lips, lol.

Nancy , where are these “weird lips” you speak of?? Not in your photo! You’re lovely. But I agree with you about the name French Silk, it conjures up chocolate mousse like the dessert, so a deeper color would have been appropriate.

A greyish brown lipstick called Coffee & Cigs? That made me think of stained teeth. Ugh, not glamorous at all. I think DGAF is a pretty awful name, too.

Having bought the special edition shade signed by Mary J. Blige in French Silk, I can attest to their comfort and moisturizing effect. Very nice feeling! More pigmented than Cremesheen, less than Amplified. However…this very light shade does take some extra steps on my part in order for it to go on evenly. Then again, my lips have a strange purple mauve tone to them, and this is a straight up light pink. Therefore, I’m not blaming the lipstick for this coverage issue I’m having. But I do have to use a Nyx Ever and Earthtone Slim Lip Pencils to line and fill in my lips first, and a coat of gloss does absolute wonders with this. I agree with MAC’s statement that these are made for the multi-step approach, if one wants to use them this way. Very gloss friendly!

There are a few colours here that are right up my street (going by the photos) – Mon Coeur and E for Effortless especially but one or two others. I’ll be curious to read about the texture because even though the blather talks about all day moisture, comfort and creaminess, the mere mention of this being the next step after MAC’s mattes makes me nervous!

Omg I’m surprised to see Rina Sawayama supporting this – I’ve been listening to her a lot lately but didn’t realize she was doing more visual stuff on insta too. Seeing this led me to look up a music video of hers, and I love the aesthetic of the makeup in it- when these come out I wanna figure out what color she’s wearing in the press photos.

I like the sentiment of self-empowerment, and there are some really pretty shades here. It’s great to see a very large woman with bold style being showcased. We need more representation like that.

Because I am a lip worrier, I doubt that this multiple step use will work for me. I don’t want to have to take the time to layer several products to get a specific look that wouldn’t last 5 minutes on me. Now, if they perform well with one swipe that I might entertain. Interested to see the shades in use and how they perform.

As a lover of Mac lipsticks, I fell very exicited about any mac new lipsticks relases. However I am in love with matte and retromarce lipsticks, i like Also cream finishes that are pigmented and fully opaque in One lager (amplified and satin), while in this case the description and in the comments are maiking me suspect that these Will be quite sheer products. I’m waiting for the swatches!

Swatches first. I do not understand the implication the lipsticks require special or extra care in application or layering. So jury is definitely out until I see Temptalia feedback. Some of the names make me squirm. A good friend of mine is an oncologist and he deplores the glamorization of smoking. That’s an understatement. He gets positively starkers. Start watching how often this still takes place in your social media timelines. Coffee and cigs… stained smelly teeth and breath with the possibility of lung cancer. Gross. Watch me end up loving that particular shade. Grimace.

I like the promo photos with the saturated colour which look like vintage magazine ‘covers’. I adore the heart shaped sunnies. VVant!

I thought it was Coffee & Gigs at first, and then I had to reread it three times and copy and paste “cigs” from the press release to make sure it really was cigs.

Looovw the promos and the shades. I’m really excited for this launch! Most exciting thing MAC has done in a while IMO

It brags single swipe, but then adds that it should be used with primer, liner, and gloss? Too many steps to appeal to me. New MAC lipsticks always pique my interest, but I’ll have to wait to see reviews and swatches.

Who is the audience for this release? I’m getting conflicting messages between the ad photos (retro) and the product names (teen cringe).

Coffee and Cigs, DGAF, Under the Covers, Daddy’s Girl? OK these names together are very evocative of a person who to me does NOT “embody the self-empowerment, joy, and zest for life.”

Why, MAC?

Do you have the ingredients of these yet???? Let me know as these sound super! I have allergies/sensitivities so have to be uber careful with lipsticks….. 🙂

“[I]t’s no longer about just a single lip swipe, but rather a crafted lip” … “single-swipe sex appeal” … “Best used straight from the tube”
Make up your mind, Chantel!

Straight from the tube, but with a primer, liner, and gloss. What?
If these don’t look fabulous alone, what’s the point?

I think I must be the only person here that likes, nay loves the name coffee & cigs. It reminds me of the carefree days of my young 20-something years before kids and responsibilities and the devil may care attitude I once had. I don’t think it’s all that horrible. I think UD naming shades glamorizing drug use is way way worse. At least coffee & cigs are legal vices, disgusting to some as they may be. And let’s be honest, the hardcore porn references in NARS cosmetics like Deep Throat gross me out more as well. Maybe that’s just me.

I like that they are indicating the color family on the outside! Like everyone else, I’d wait to hear from you about the texture before buying any. Beautiful photographs for this collection. It’s so funny how they list the follower count when explaining who the models are.

I’m really excited for these! Definitely getting a couple, probably Let Them Eat Cake and Pure Nonchalance but maybe more! The swatches I’ve seen so far look good but can’t be sure until I see Christines swatches here!

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