MAC Cosmetics, Macy’s Passport 2007, and Dita von Teese (Viva Glam!)


Temptalia is heading off to Macy’s Passport 2007 in San Francisco this Wednesday. Passport is a fundraising effort put on by Macy’s for donations towards AIDS awareness and causes. I’ll also be able to meet Dita von Teese, one of MAC Cosmetics Viva Glam spokeswomen. If you aren’t aware, MAC has its own MAC Aids Fund, which donates and supports AIDS programs around the world. Viva Glam is a lipstick line where 100% of proceeds are donated towards AIDS causes; these are lipsticks found in the lipstick tubes with red accents.

In 1994, MAC introduced VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created, VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartfelt rose charged with gold, was introduced in March 2002. In March 2004, VIVA GLAM V was launched in both a Lipstick and Lipglass – to a tremendous response around the world which has continued to this day, thanks to the dynamic efforts and dedication of all the VIVA GLAM V spokespeople. In September 2006, VIVA GLAM VI Lipstick makes its debut, a warm terracotta-plum with pearl finish. This is coordinated with VIVA GLAM VI Lipglass, a subtle terracotta-peach with pearl to be worn over its namesake lipstick. In the spirit of all VIVA GLAM, every cent raised goes to the MAC AIDS Fund to support the fight against HIV/AIDS.

For more information, make sure to visit and see what good doing MAC has done and continues to do!

A fashion darling and innovator, Dita Von Teese, the International Queen of Burlesque, has secured her place in the global spotlight with her elegance, style and wit. She has been listed on prestigious best-dressed lists, and is a muse of haute couturiers. A trained ballerina, Dita’s artful and provocative performances bring pin-up imagery to life and make the erotic fabulous. In 2005, she married alt-rocker/performance artist, Marilyn Manson. Her book, Burlesque, The Art of the Teese/Fetish and The Art of The Teese was published in 2006 (Regan Books/Harper Collins).

If you happen to have a question you’d love to ask Dita, comment with it, and Temptalia will try to get an answer for you if possible!