Kiehl's for Earth Day with Rare Earth Deep Pore Cleansing Masque

Kiehl’s for Earth Day with Rare Earth Deep Pore Cleansing Masque

In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is pleased to announce a limited Edition Label Art series, where 100% of net proceeds will benefit the Waterkeeper Alliance a charity long supported by Kiehl’s for the past 30 years. This grassroots advocacy organization, with nearly 200 Waterkeeper member organizations, is dedicated to empowering communities to protect and preserve our waterways from polluters. www.waterkeeper.org.

To commemorate the philanthropic success of “Friends of Kiehl’s” Earth Day 2009 and 2010 initiatives – which raised $100,000 for Waterkeeper Alliance, and $200,000 for the Rainforest Alliance – Kiehl’s is proud to extend its relationship with Waterkeeper Alliance in 2011, with a donation of $100,000.

Staying true to Kiehl’s longstanding mission of supporting initiatives to help preserve and protect the environment, two “Friends of Kiehl’s” have created Limited Edition labels for Kiehl’s Rare Earth Deep Pore Cleansing Masque (Michael C. Hall and Chloe Sevigny), made with fairly-traded Amazonian White Clay from the Marajo Island. An ingredient found at the basin of Brazil’s Amazon River, White Clay, also known as “magic earth,” is a natural ingredient known for its skin detoxification properties. With this in mind, a partnership was born from the ideal pairing of an organization that preserves waterways from polluters, and a product that removes dirt, toxins, excess oil and dead cells from the skin.

100% of Net Kiehl’s Proceeds from this Limited Edition Label Art series will benefit Waterkeeper Alliance. The Limited Edition Rare Earth Deep Pore Cleansing Masque ($23.00) series features water-ecology inspired designs by socially conscious influencers, depicting their vision of social responsibility. Available at kiehls.com.