I’d have to say MAC or Urban Decay because they’re both brands I really enjoyed years ago but am less drawn to these days – not that they don’t have some stellar products in their core ranges or some interesting limited launches, but there’s something missing. With MAC, I think some of the permanent ranges could use a revamp, like the eyeshadow range could be more diverse and higher quality (even with recent improvements) and some of their greatest formulas were limited edition (why!). With Urban Decay, I think they tend to lean in too much into a good thing (like Naked) rather than branching forward and creating something new.
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