This is a tough one, since it’s as much about formulations as it is about shade matching. A couple of years ago, I’d say Guerlain because I get along well with most of their formulas and have for years, but their shade range matches me less and less. These days, if I had to pick a brand to make a lifelong commitment to, it’d be Giorgio Armani — they have stellar formulas and have had popular ones for years (and they don’t seem to discontinue TOO quickly!) and a decent range. Presently, I tend to switch between Too Faced Born This Way and Tarte Rainforest of the Sea, but I don’t feel as confident committing to the respective brands forever even if I love those two formulas!
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!