This is a tough one, since it’s as much about formulations as it is about shade matching. A couple of years ago, I’d say Guerlain because I get along well with most of their formulas and have for years, but their shade range matches me less and less. These days, if I had to pick a brand to make a lifelong commitment to, it’d be Giorgio Armani — they have stellar formulas and have had popular ones for years (and they don’t seem to discontinue TOO quickly!) and a decent range. Presently, I tend to switch between Too Faced Born This Way and Tarte Rainforest of the Sea, but I don’t feel as confident committing to the respective brands forever even if I love those two formulas!
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