If a brand has a 24-hour wear time claim, does that make you more likely to purchase it?
No, it just infuriates me, LOL.
— Christine
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21 Comments
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Nope, I don’t need 24 hour wear in anything, really. I’d rather go for a nice texture/no emphasis of pores/natural finished look (especially with foundations, where this seems to be the area for these 24 hour claims). Usually the trade off for that so called 24 hour wear is how the finish looks (not so great). And, really, how many people NEED 24 hour wear?
Definitely not… it reminds me of my first experiences buying makeup with these kinds of claims at the drugstore and the makeup not applying at all like in the promotional pictures.
nope! Not only is it a ridiculous claim, it’s not good for my skin! I’m ready to take my makeup off after 8-10 hours.
No more likely than I would be to purchase something with a 12-hour wear time claim.
When I read “24 hour,” I assume that “24 hour” doesn’t mean “24 hours,” it’s just marketing-speak for “long-wearing.”
The lack of precision isn’t great, but I’m resigned to it: I don’t care enough, I think.
I’m never going to wear makeup for a 24 hour period, so I just ignore any claims like that. I think they are silly.
Definitely not. 12 hours, yes.
Never. Why would I want my makeup to last 24 hours?
No. They never live up to the claim, and I don’t need for anything to last that long.
No, but it would have been a selling point in my younger and oilier days. I vaguely remember Revlon’s old Colorstay having some ridiculously long claim (16 hours?) and I wore that for years. These days, everything matte makes me look like those dehydrated apples they used to make kitchen witches from.
Somewhat yes. Not because I want to wear makeup for 24 hours, but because of the expected longevity of the makeup. I don’t like to retouch my makeup and I tend to touch my face a lot; I have runny eyes and a sweaty upper lip. The makeup that promises 24 hours usually will stay put for 8-12 hours (how long I usually wear it).
I mean… we all know that 24 hours claims are just an exaggeration, the point is that they are long lasting. I use hyperboles a lot in my speech, I won’t fault a brand for that… just don’t add filters and put false eyelashes. I can take an artistic exaggeration.
Nope, the opposite if anything.
1. I don’t need it
2. It’s a lie
3. If they lie about it, they can lie about other stuff
-> can’t trust’em
Personally, I could care less. This is because I only rarely have my makeup on for more than 6-8 hours, although sometimes as long as 14-15 max when we have our yearly convention or a long day trip someplace fun. What I do care about is the quality of the actual product!
No, I’ve never worn makeup for that long and that has little to do with if it will look good and work with my skin
It’s odd. Why would they promote 24 hour? Why not 36 or 15? It seems arbitrary and a gimmick; whatever product is saying it.
Ew, no.
Absolutely not! No-one wears makeup for 24 hours straight anyway, so that claim is ridiculous. And patently untrue too. The product would have to be filled with very unhealthy kind of chemicals to make it last that long, and who wants that on their face, eyes, lips?
Noooo, that’s just silly! Who even wears makeup for 24 hours straight?!*
*I’m sure someone out there has but I bet it’s rare!
Nope, quite the opposite, actually.
24-hr wear on my oily skin is completely unrealistic 😉
If a brand makes unrealistic claims, I’m less likely to trust anything they’re claiming.
Yes. I do 16+ hour shifts once or twice a week. Last week was 4x. I left the acute side so no more 24 hr shifts. Or working 2 days with an hour sleep in my car.
I wouldn’t be more likely to buy a product with a 24 + hours claim. I might buy it if I like the product itself, but the wear time isn’t something I care about.
I might add that I have, on occasion, worn makeup for more than 24 hours, when I fall asleep on the couch watching TV and then have to walk the dog immediately after waking up. Generally the eye makeup still looks good, sometimes the lipstick as well whereas most of the face products have vanished. The days when this happens are always means a very thorough cleansing and a moisturizing mask. 🙂
No, but… it does make me think it may last longer than other similar products, so I check out here or YT to see if it’s longer lasting.