I actually love that more brands have been leaning into bestseller sets and kits, where they are taking existing shades and offering them bundled (at a discount) or in mini size. I feel like this is actually appropriate for the holiday season, which often is a gift-giving season. It’s also a great way to stockup on favorites in skincare/haircare. I think that some brands that are still releasing their holiday palettes that their holiday releases run together, which may very well be the point, but it does get less interesting on a personal level after seeing it a few times.
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