A lot! My rating system is based on what the product claims to do, so I definitely always read through marketing blurbs, how-tos, and so on. Practically speaking as a consumer, I don’t care so much about a product that touts 24-hour wear actually wearing 24 hours (but it would need to be long-wearing, say 8+ hours as a lip color or 12+ hours as a cheek/face product!).
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!