A lot! My rating system is based on what the product claims to do, so I definitely always read through marketing blurbs, how-tos, and so on. Practically speaking as a consumer, I don’t care so much about a product that touts 24-hour wear actually wearing 24 hours (but it would need to be long-wearing, say 8+ hours as a lip color or 12+ hours as a cheek/face product!).
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I look at the language – “the appearance of” and words like that pretty much tell me that some of the “claims” aren’t exactly real or measurable. And don’t get me started on the small (microscopic) print like “filmed with lash enhancements” in ads for mascaras! I guess I don’t put a lot of faith in the claims which is just one reason I prefer to shop in person for things and it’s also a reason why I rely on honest reviews like those here at Temptalia or on Makeupalley, where ordinary folks get to weigh in on a product honestly and not because they’re trying to ingratiate themselves to a company or companies supplying them with free stuff.
I always read them. Then scoff. Mostly use them to rule out brands that specialize in hyperbole.
As I tend to be more cynical and somewhat jaded, my first instinct is to say “well, we’ll have to see about that” or “that’s just crazy” when a brand makes some sort of insane claim while touting their “newest” product. Worst ones are the 24 hr *anything. Like I’m really going to wear foundation or mascara for 24 without cleaning off my face, really?!? I don’t think so! Others like the “primer in blush (eyeshadow, whatever!)” fall into the “prove it!” category. So does “lash conditioning /nourishing /growth mascara. When I requested a generous sample of Drunk Elephant’s Protini Peptide, I did so with much internal cynicism. As it had to show me some sort of positive effect on the condition of my skin during a 2-3 week sample trial, all the while laughing inside that, “nah, its just another expensive gimmick, but we’ll see”. It actually worked, though 😉
I read the claims and dismiss them – anything that purports to be for 24 hours is probably so full of bad chemicals that I don’t want to use it.
Most of the skincare claims are over the top and some of the lipstick and foundation claims are unbelievable as well.
I read all of them but generally they don’t have any impact on my purchasing. I am pretty cynical when it comes to claims especially with skin care. The verbiage is often a red flag and so if the claims seem down right ridiculous then they probably are. Also, I hate ” lasts for 24 hours” claims. How about you work on getting it to work really well for 8-10 hours and with a decent shade range and then we can talk. Who wants makeup to last 24 hours?
I read the claims, but don’t put a lot of stock into them. I do love when you quote them in your reviews, though! When a product has too many “too good to be true” claims, it turns me off because there’s no way one product can do all of that, but if there is, Temptalia will let me know!
Product claims are what initially draws my attention to buy, so yes I do pay attention to them.
I read them. How much I worry about them depends on the product and the cost. I give cheaper products more of a pass than expensive ones. I also figure a lot of claims are B.S. from the get go, especially with luxury-priced products. Skin care: Absolutely. That’s the whole point. Foundation products: Yes. Eye products — Yes, though I can forgive eye shadows that need a little help from primer. Lip products — not so much, as long as the product isn’t downright terrible. But, for example, if a lippie says it’ll last 24 hours, and it lasts only 12 hrs., I’m not surprised or bothered. Cheek products — Somewhat, but like lip products, I think these are usually done pretty well across brands. I’m more forgiving.
A little…mostly to get an idea of what the product’s (trying to be) about.
I don’t believe any of the more ridiculous claims though.
Only for skincare products, or primers. For anything else, as long as it works for my purposes, it stays!
Well, skincare wise a little because of course, I’m usually purchasing it for the benefits it touts. I rarely believe them though and they rarely do what they say, but sometimes you have a gem. As for makeup, almost never, I just trust my knowledge, swatching and reviews (mostly yours).