A lot! My rating system is based on what the product claims to do, so I definitely always read through marketing blurbs, how-tos, and so on. Practically speaking as a consumer, I don’t care so much about a product that touts 24-hour wear actually wearing 24 hours (but it would need to be long-wearing, say 8+ hours as a lip color or 12+ hours as a cheek/face product!).
We're here to help you make better beauty purchases that you'll enjoy and love! We recommend signing up to take advantage of personalized features like tracking products you own, viewing dupes that you already have, and more!
Here are some useful resources for you:
Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!
Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!
Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).
We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!
I look at the language – “the appearance of” and words like that pretty much tell me that some of the “claims” aren’t exactly real or measurable. And don’t get me started on the small (microscopic) print like “filmed with lash enhancements” in ads for mascaras! I guess I don’t put a lot of faith in the claims which is just one reason I prefer to shop in person for things and it’s also a reason why I rely on honest reviews like those here at Temptalia or on Makeupalley, where ordinary folks get to weigh in on a product honestly and not because they’re trying to ingratiate themselves to a company or companies supplying them with free stuff.
I always read them. Then scoff. Mostly use them to rule out brands that specialize in hyperbole.
As I tend to be more cynical and somewhat jaded, my first instinct is to say “well, we’ll have to see about that” or “that’s just crazy” when a brand makes some sort of insane claim while touting their “newest” product. Worst ones are the 24 hr *anything. Like I’m really going to wear foundation or mascara for 24 without cleaning off my face, really?!? I don’t think so! Others like the “primer in blush (eyeshadow, whatever!)” fall into the “prove it!” category. So does “lash conditioning /nourishing /growth mascara. When I requested a generous sample of Drunk Elephant’s Protini Peptide, I did so with much internal cynicism. As it had to show me some sort of positive effect on the condition of my skin during a 2-3 week sample trial, all the while laughing inside that, “nah, its just another expensive gimmick, but we’ll see”. It actually worked, though ?
I read the claims and dismiss them – anything that purports to be for 24 hours is probably so full of bad chemicals that I don’t want to use it.
Most of the skincare claims are over the top and some of the lipstick and foundation claims are unbelievable as well.
I read all of them but generally they don’t have any impact on my purchasing. I am pretty cynical when it comes to claims especially with skin care. The verbiage is often a red flag and so if the claims seem down right ridiculous then they probably are. Also, I hate ” lasts for 24 hours” claims. How about you work on getting it to work really well for 8-10 hours and with a decent shade range and then we can talk. Who wants makeup to last 24 hours?
I read the claims, but don’t put a lot of stock into them. I do love when you quote them in your reviews, though! When a product has too many “too good to be true” claims, it turns me off because there’s no way one product can do all of that, but if there is, Temptalia will let me know!
Product claims are what initially draws my attention to buy, so yes I do pay attention to them.
I read them. How much I worry about them depends on the product and the cost. I give cheaper products more of a pass than expensive ones. I also figure a lot of claims are B.S. from the get go, especially with luxury-priced products. Skin care: Absolutely. That’s the whole point. Foundation products: Yes. Eye products — Yes, though I can forgive eye shadows that need a little help from primer. Lip products — not so much, as long as the product isn’t downright terrible. But, for example, if a lippie says it’ll last 24 hours, and it lasts only 12 hrs., I’m not surprised or bothered. Cheek products — Somewhat, but like lip products, I think these are usually done pretty well across brands. I’m more forgiving.
A little…mostly to get an idea of what the product’s (trying to be) about.
I don’t believe any of the more ridiculous claims though.
Only for skincare products, or primers. For anything else, as long as it works for my purposes, it stays!
Well, skincare wise a little because of course, I’m usually purchasing it for the benefits it touts. I rarely believe them though and they rarely do what they say, but sometimes you have a gem. As for makeup, almost never, I just trust my knowledge, swatching and reviews (mostly yours).