As long as they seem like there was some thought put into the collaboration, I’m pro-collab! I think it can sometimes get a brand to branch out a bit. Other times, I feel like a brand will collab for a movie or popular franchise, and none of it seems to make sense (at least not to me) re: colors, names, and general vibe. Like UD’s Game of Thrones palette didn’t give me the same aesthetic as the show does.
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