How do you feel about “high-end” brands being discounted? Do you find that brands that are often found at discount retailers or etailers stop you from buying the brand at full price–even if you like the products? Do you think it cheapens the brand?
I love a good sale, and if something’s discounted, that’s just more money in my pocket for something else, but if a brand is often available at 30-50% off their regular price, then I definitely don’t bother paying full price. It’s like an upcoming sale; if you know it’s going on sale, you wait a week until it does to buy it! I think it cheapens the brand in the customer’s perspective; it’s almost like saying your products aren’t worth the real price you charge but half of that.
Thanks to Angel for today’s question! Got a question idea? Submit yours here.