I love a good sale, and if something’s discounted, that’s just more money in my pocket for something else, but if a brand is often available at 30-50% off their regular price, then I definitely don’t bother paying full price. It’s like an upcoming sale; if you know it’s going on sale, you wait a week until it does to buy it! I think it cheapens the brand in the customer’s perspective; it’s almost like saying your products aren’t worth the real price you charge but half of that.
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