How do you deal with people who think beauty and makeup is superficial? Weekly Features 4/18/15April 18, 2015 How do you deal with people who think beauty and makeup is superficial? Share!I try to explain to them that it can also be an outlet for creative expression, a way to relax, and a way to simply play different characters and personas by changing up one’s look.Thanks to Kiss & Make-up for today’s question! Do you have a question idea? Submit yours here.