I’ll talk more about what works generally for me rather than specifically for beauty, since I don’t really have to “curb” those purchases as most of what I make are just-released products and I don’t wait for reviews, LOL! I try to research the product, figure out whether that brand ever goes on sale and if I can wait for it (e.g. a new appliance, can I wait until a normal sale weekend or do I need it now). I approach it as more “you could buy it, but is it necessary to do so this very second?” I also focus on any financial goals I have at the time because impulse buys are usually unnecessary, so if it is something that will hurt my progress toward a larger goal, I find it helps to gain perspective.
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