How do you apply your eyeshadow?

I have two types of placement that I gravitate toward. The first is light to dark,
going from inner to outer lid/crease, and the second is with the lightest shade on the center of the lid with darker shades on the outer and inner portions of the lid. I usually work from light to dark, so regardless of the placement, I tend to start there.
If I’m doing a look using exactly what I want, I will use things like transition shades, base shades, and the like, but I’m often working within a more limited selection of textures/shades, so I go light to dark and then use one of the darkest shades in the crease. I’ll often fade the crease to the brow bone using one of the lighter, lid colors and then use a soft beige shade for my brow bone. I like use flat, dome-shaped brushes (like MAC 239s) for applying color to the lid and if I want a really rich, intense crease color. Otherwise, I use medium, tapered crease brushes (but not too pointed) to apply and blend out the crease and brow bone color.

— Christine
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Most days, I’m a “one and done” gal, which is why I’ve been loving L’Oreal’s Bronzed Taupe so much in the past 2 weeks. If I have more time, I tend to do much what Christine described, going from lighter on the inner part of my lids to darker.

I ALWAYS use my UD Primer Potion in Original to prime my eye, and I set it with whatever powder I used on my face. I then apply a light transition shade in the crease on a fluffy brush, and then use a slightly deeper color on my Mac 217 brush in the crease, and then a darker color on either my elf Blending Brush or the brush that came with the UD Naked Smoky palette. If I want even more dimension, I take a deep color on my elf Lip Defining Brush (terrible for lips but great for eyeshadow) and put that in the crease. I always have a very winged out and smoky-ish look, no matter what color I use. On the lower lashline, I use the elf lip brush i used earlier (wiped off of course) and the same color combination I used in the crease. On my eyelid, I take a deep shimmery color on the outer third, a medium shimmery color on the center of the lid, and I bring in my inner-corner highlight on to my lid to blend into the other shimmers on my lid. For this, I use my fingers, since I find it gives the best pigmentation. I take a pale matte shade on my browbone, since I hate having shimmer on my browbone.

I tend towards similar styles of eyeshadow. My most important step involves creating faux crease on my hooded eyes, then It’s all about either rounding out my eye shape in a halo which makes my eyes look bigger and brighter, or lifting the outer corner as my eyes are slightly down turned. I also get a better smoother look on my highlight if I use a small amount of ABH beauty genius.

I set my primer in the crease with my face powder and a Morphe M511 brush before applying any eyeshadow. Then, I do the crease (lightest shades to darkest shades) using generally a Mac 242 for the transition, Mac 217 for more concentrated color, and a Mac 219 pencil brush for the deepest shade. Then, I’ll apply whatever lid shades I want to use with a flat shader brush (Mac 239, Elf Eyeshadow brush, brushes that come in palettes, doesn’t really matter to me!) and adjust the crease as needed to match the level of intensity or to blend better. Sometimes I put my lid shades over Too Faced Glitter Glue or a NYX Jumbo Pencil if I want them to really pop. I also tend to put some of the deepest crease shade on the outer V with a pencil brush. I finish by highlighting my browbone using an angled brush, Mac 275, and highlighting my inner corners with a tiny pencil brush from Eco Tools that was sadly discontinued. For those more “foiled” eyeshadow formulas, I like to use my fingertip or a sponge applicator, because I think they pick up color better with those. I also tend to fade my crease shades inwards rather than bring them all the way to the inner corners of my eyes. 🙂

My eye shape dictates placement and application techniques, that’s for certain. I always use a matte or satin for my browbone and transition because my eyes are very hooded and almond shaped. The most flattering, eye opening, enlarging go to techniques that I do are either cut-crease looks with a light to medium gradient on my mobile lid with darker and deep shades placed in the outer V and crease, or a “halo” placement to fake a rounded eye shape, putting my lighter or brighter shade mid lid, flanked with a darker shade on either side and in the crease. Also, blowing out and smoking the crease shade up into the transition gives the illusion of larger eyes, as does blowing out the lower lashline.

I don’t have a set way as far as color placement. I change it up a lot. Depending on the day, I’ll wear 1-6 colors. Because I have slightly hooded eyelids, I try to keep light, shimmery shades off my hood. Because my brows are close to my eyes, I almost always do a brow bone highlight. Because they’re so deep-set, I usually do an inner corner highlight to counter-act the sunken in look.

I always use brushes, but those can change depending on the look I’m doing.. I usually like a flatter, rounded brush for my lids, Real Techniques Base Shadow Brush for my crease, and a smaller, brush for my browbone highlight. I like the Real Techniques Accent Brush for my inner corner, although sometimes I’ll just use my pinky finger.

1. Apply my browbone shade
2. I go from dark to light as well. Darkest shade on my lowest lid (I have hooded eyes)
3. Transition shade in my crease
4. Lightest shade on top.

When I have tried doing it from light to dark, inner eye to outer eye, it doesn’t work out.

Because I feel that my eyes are a bit close set I stick to something similar to what Christine calls the light to dark method.
I apply the lightest shade first going from inner eye to just over the pupil. The dark shade does the same thing in reverse: it starts at the outer corner and extends 2/3 of the way toward the inner corner. The two colors meet and blend over the center of the eye.
This look draws light into the inner corners of the eye, visually spacing the eyes and broadening the upper face. The deep shade extends the outline of the eye upward and outward, creating the illusion of larger eyes and higher, more defined cheekbones.

Even using limited shades while reviewing. Christine you really do a great job with eye shadow placement. I go from darker to lighter. I always contour my crease . Sometimes I’ll just wear one color but usually not.

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